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POIZON

POIZON
TypePrivate
IndustryE-commerce
Founded2015
FounderYang Bing (CEO)[1]
HeadquartersShanghai[2]
ProductsSneakers, garments, and accessories
Websitewww.poizon.com

POIZON, also known as Dewu,[3] is an online marketplace[4][5] founded in 2015. Specializing in the trade of sneakers,[6] it is also involved in the second-hand market.[7] It set up a product authentication center in Shanghai.[8] The platform primarily targets Gen Z.[9] In April 2019, it achieved unicorn status.[10] As of 2019, its annual transaction volume reached more than €1.9 billion,[11] which was more than triple that of StockX.[12]

POIZON was funded by Gaorong Capital,[13] and Digital Sky Technologies.[14] Its main products are branded sneakers,[15] apparel, and accessories.[16] On this shopping site, luxury items are often sold at large discounts.[17] Initially launched as a sneaker forum,[18] it became a marketplace in 2017.[19] As of June 2022, it was valued at more than $10 billion.[20] Currently, POIZON is focused on the Asian market.[21]

History

POIZON was established by Yang Bing in 2015.[22] Before its transformation into an e-marketplace, the platform was mainly engaged in sneaker trading.[23] As of November 2019, its monthly active users surpassed 10 million.[24]

As of June 2022, the number of MAUs on POIZON amounted to approximately 100 million.[25] By October 2024, the app had been downloaded more than 350 million times.[26]

References

  1. ^ Shirley Zhao (August 1, 2024). "Chinese Resale Site's 40% Discounts Erode Luxury Giants' Profits". Bloomberg News.{{cite web}}: CS1 maint: deprecated archival service (link)
  2. ^ Che Pan (August 8, 2024). "E-commerce app Dewu adjusts its business operations". South China Morning Post.{{cite web}}: CS1 maint: deprecated archival service (link)
  3. ^ "Prices of some Chinese limited edition sneakers soared". Reuters. April 6, 2021.{{cite web}}: CS1 maint: deprecated archival service (link)
  4. ^ Julia Savina (January 28, 2026). "Demand for luxury goods boosts Poizon's performance". Kommersant.{{cite web}}: CS1 maint: deprecated archival service (link)
  5. ^ "In meme stock trading fix, S.E.C. to preview new rules". The New York Times. June 9, 2022.{{cite web}}: CS1 maint: deprecated archival service (link)
  6. ^ Andrew Ross Sorkin; Vivian Giang; Stephen Gandel; Lauren Hirsch; Ephrat Livni; Jenny Gross (June 8, 2022). "Rewriting Wall Street's Rulebook". The New York Times.{{cite web}}: CS1 maint: deprecated archival service (link)
  7. ^ Haicen Yang; Fred He (September 5, 2025). "China's Labubus are the must-have toy of the year. So are the fakes". CNN.{{cite web}}: CS1 maint: deprecated archival service (link)
  8. ^ Jinshan Hong; April Ma (October 17, 2019). "China's Sneakerheads Chase 6,600% Returns Flipping Air Jordans". Bloomberg News.{{cite web}}: CS1 maint: deprecated archival service (link)
  9. ^ Casey Hall and Stella Qiu. "Focus: 'Daigou' goes corporate as retailers seek new ways to reach Chinese shoppers". Reuters. December 22, 2023.{{cite web}}: CS1 maint: deprecated archival service (link)
  10. ^ Jeremy Dalton (June 3, 2025). How VR and AR Can Supercharge Your Business. Kogan Page. p. 87. ISBN 978-1-3986-1876-3.
  11. ^ "Sneaker Fever Sweeps China". AFP. November 8, 2019.{{cite web}}: CS1 maint: deprecated archival service (link)
  12. ^ Lianchao Lan (November 10, 2019). "China's hottest investment: overpriced sneakers". AFP. Archived from the original on October 26, 2025.
  13. ^ Elhaoussine Youssef; Henni Appelgryn (September 18, 2024). Research on the Development of Chinese Unicorns and Startups. IGI Global. p. 450. ISBN 979-8-3693-2922-1.
  14. ^ "The Chinese millennials making a killing trading Air Jordans, Adidas' Yeezy trainers online". Bloomberg. October 18, 2019.{{cite web}}: CS1 maint: deprecated archival service (link)
  15. ^ Stella Yifan Xie; Julie Wernau (October 28, 2019). "Chinese collectors covet high-end US sport shoes". The Australian.{{cite web}}: CS1 maint: deprecated archival service (link)
  16. ^ Nikita Putyatin (June 19, 2025). "Poizon accelerates its global expansion". Kommersant.{{cite web}}: CS1 maint: deprecated archival service (link)
  17. ^ Shirley Zhao (September 3, 2024). "China's Gray Market Is Dominating Luxury Brands' Online Sales". Bloomberg News.{{cite web}}: CS1 maint: deprecated archival service (link)
  18. ^ Jonathan White (November 6, 2021). "StockX, Goat, Grailed and more: five of the best sneaker resellers for the hottest, most coveted kicks". South China Morning Post.{{cite web}}: CS1 maint: deprecated archival service (link)
  19. ^ John Liu; Dong Cao; Zheping Huang (June 7, 2022). "ByteDance Said to Weigh Sale of Stake in Sneaker Reseller Poizon". Bloomberg News.{{cite web}}: CS1 maint: deprecated archival service (link)
  20. ^ Jason Kelly (June 7, 2022). "LeBron, Schwarzenegger Bet Tequila Is Next Celebrity Brand Hit". Bloomberg News.{{cite web}}: CS1 maint: deprecated archival service (link)
  21. ^ "Poizon increases its presence in the Southeast Asian market". Kommersant. July 2, 2025.{{cite web}}: CS1 maint: deprecated archival service (link)
  22. ^ Izabela Popko (October 23, 2024). "China's version of Vinted sweeps the luxury goods resale market". Financial Times.{{cite web}}: CS1 maint: deprecated archival service (link)
  23. ^ "Chinese shopping app Poizon valued at more than $1 billion". CNN. October 14, 2019.{{cite web}}: CS1 maint: deprecated archival service (link)
  24. ^ Jinshan Hong; April Ma (November 1, 2019). "Sneaker peak: the Chinese entrepreneurs getting rich from trading trainers". The Independent.{{cite web}}: CS1 maint: deprecated archival service (link)
  25. ^ Dow Jones Chinese Financial Wire. "ByteDance Seeks to Sell Minority Stake in Poizon". The Wall Street Journal. June 8, 2022.{{cite web}}: CS1 maint: deprecated archival service (link)
  26. ^ Thomas Hale; Adrienne Klasa (October 14, 2024). "'800lb gorilla': luxury brands battle China's hit grey-market app". Financial Times.{{cite web}}: CS1 maint: deprecated archival service (link)

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