NME's Alex Needham reviewed the single negatively saying the song "feels like a lifetime - and one nobody sane would be in a hurry to return to, either." He said that it "hits you like a shot of pure camphor, taking you back to those dark, pre-CD:UK days when The Chart Show used to run down the indie chart." He went on to criticize Snow Patrol, calling them "too poor and unimaginative to have made videos."[4]