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"On the Regular"
"On the Regular"
Single by Shamir
from the album Ratchet
Released	October 28, 2014
Genre	Hip house
Length	2:56
Label	XL
Songwriter(s)	Shamir Bailey; Nick Sylvester;
Producer(s)	Nick Sylvester
Shamir singles chronology

"On the Regular" is a song recorded by American musician Shamir. It was released by XL Recordings on October 28, 2014. "On the Regular" is also featured on Shamir's 2015 debut album Ratchet.^[4]

The song features a prominent rhythm with cowbell and heavy bass.^[5]^[6] Shamir uses an androgynous falsetto, delivering rhymes in contrast to his singing on Northtown.^[5]^[7] The lyrics are an unrelated set of observations.^[5] Shamir taunts others and brags about his style. In the song's bridge, he switches from rapping to innocent, soulful singing.^[8] Music critics referenced Azealia Banks' 2011 debut single "212" for its bassline, dance beat, and playful reinvention of urban music.^[7]^[9]^[10] The Fader likened the song's "bubblegum hip-hop" to a younger-sounding Leif.^[11]

It had viral success in the United Kingdom,^[12] and it reached number 36 on the Billboard Twitter Emerging Artists chart.^[13] The attention brought by "On the Regular" allowed Shamir to embark on a European tour in late 2014.^[14] It placed 68th on the 2014 Pazz & Jop poll of music critics.^[15] Pitchfork Media named it the 11th best track of 2014,^[16] Drowned in Sound placed the song 18th on its year-end list,^[17] and BlackBook magazine ranked the song 12th.^[18]

The music video for "On the Regular" was directed by Anthony Sylvester,^[19] brother of the song's producer Nick Sylvester.^[3]^[20] It shows Shamir with different hairstyles, flashy patterns, and a fringe jacket.^[11] He plays with a rubber band gun and makes balloons burst into color.^[19]

Cover Versions

The French-Israeli duo Shirane Music [Wikidata] released a cover version of the song in 2015. It was first aired on Israel's national radio station Reshet Gimmel during the duo's weekly radio show "Under the Cover" [he] on August 21, 2015.^[21] Shamir reacted to the release on his official Twitter account calling it "Amazing".^[22]

References

^ Treble staff (January 21, 2016). "10 Essential hip house tracks".
^ "ASCAP Songview repertory entry for this song". Retrieved January 3, 2024.
^ ^a ^b Werthman, Christine. "Shamir 'On the Regular'". Complex. Retrieved February 15, 2015.
^ Lathan, Ryan (May 20, 2015). "Ratchet". PopMatters.
^ ^a ^b ^c King, Jason (October 30, 2014). "Shamir, 'On The Regular'". NPR. Retrieved February 15, 2015.
^ Oliver, Genevieve (October 29, 2014). "New: Shamir – 'On the Regular'". Pretty Much Amazing. Retrieved February 15, 2015.
^ ^a ^b Lester, Paul (December 24, 2014). "The playlist: the best new bands of 2014, with Shamir and Prada Mane". The Guardian. Retrieved February 15, 2015.
^ Gordon, Jeremy (October 30, 2014). "Shamir: 'On the Regular'". Pitchfork Media. Retrieved February 15, 2015.
^ "Shamir airs infectious new video for 'On the Regular'". DIY. October 29, 2014. Retrieved February 15, 2015.
^ "Shamir + Yvette + Mister Small". Time Out New York. November 13, 2014. Retrieved February 15, 2015.
^ ^a ^b McDermott, Patrick D. (October 28, 2014). "Shamir Is An Angel And XL Knows It". The Fader. Retrieved February 15, 2015.
^ "Spotify's Top 10 Most Viral Tracks". The New York Times. December 16, 2014. Retrieved February 15, 2015.
^ "Shamir - Chart history". Billboard. Archived from the original on September 6, 2015. Retrieved February 15, 2015.
^ Bland, Pete (January 2, 2015). "Singles 2014: 'She wears my favorite color/every day in her eyes'". Columbia Daily Tribune. Retrieved February 15, 2015.
^ "The Village Voice's 42nd Pazz & Jop Music Critics' Poll: The Last Word on the Year in Music". The Village Voice. Retrieved February 15, 2015.
^ Torres, Eric (December 2014). "The 100 Best Tracks of 2014". Pitchfork Media. Retrieved February 15, 2015.
^ Leedham, Robert (December 8, 2014). "Drowned In Sound's 40 Favourite Songs of 2014". Drowned in Sound. Archived from the original on February 2, 2015. Retrieved February 15, 2015.
^ Rosenzweig, Mathias (2014). "The 20 Best Songs of 2014: From Nick Minaj and BANKS to Sam Smith and Sylvan Esso". BlackBook. Retrieved February 15, 2015.
^ ^a ^b Minsker, Evan (October 28, 2014). "Shamir Shares 'On the Regular' Video, Signs to XL". Pitchfork Media. Retrieved February 15, 2015.
^ "Channel Tres shares "Topdown" video". HighClouds. 2018-10-11. Retrieved 2019-10-21.
^ "Under The Cover radio show recording". SoundCloud. Retrieved September 25, 2021.
^ "Shamir's reaction to the release of the cover on his Twitter profile". Twitter. Retrieved September 26, 2021.

External links

"On the Regular" on YouTube

[1] Treble staff (January 21, 2016). "10 Essential hip house tracks".

[2] "ASCAP Songview repertory entry for this song". Retrieved January 3, 2024.

[prod-3] Werthman, Christine. "Shamir 'On the Regular'". Complex. Retrieved February 15, 2015.

[PM-4] Lathan, Ryan (May 20, 2015). "Ratchet". PopMatters.

[npr-king-5] King, Jason (October 30, 2014). "Shamir, 'On The Regular'". NPR. Retrieved February 15, 2015.

[6] Oliver, Genevieve (October 29, 2014). "New: Shamir – 'On the Regular'". Pretty Much Amazing. Retrieved February 15, 2015.

[guardian-lester-7] Lester, Paul (December 24, 2014). "The playlist: the best new bands of 2014, with Shamir and Prada Mane". The Guardian. Retrieved February 15, 2015.

[8] Gordon, Jeremy (October 30, 2014). "Shamir: 'On the Regular'". Pitchfork Media. Retrieved February 15, 2015.

[9] "Shamir airs infectious new video for 'On the Regular'". DIY. October 29, 2014. Retrieved February 15, 2015.

[10] "Shamir + Yvette + Mister Small". Time Out New York. November 13, 2014. Retrieved February 15, 2015.

[fader-mcdermott-11] McDermott, Patrick D. (October 28, 2014). "Shamir Is An Angel And XL Knows It". The Fader. Retrieved February 15, 2015.

[12] "Spotify's Top 10 Most Viral Tracks". The New York Times. December 16, 2014. Retrieved February 15, 2015.

[13] "Shamir - Chart history". Billboard. Archived from the original on September 6, 2015. Retrieved February 15, 2015.

[14] Bland, Pete (January 2, 2015). "Singles 2014: 'She wears my favorite color/every day in her eyes'". Columbia Daily Tribune. Retrieved February 15, 2015.

[15] "The Village Voice's 42nd Pazz & Jop Music Critics' Poll: The Last Word on the Year in Music". The Village Voice. Retrieved February 15, 2015.

[16] Torres, Eric (December 2014). "The 100 Best Tracks of 2014". Pitchfork Media. Retrieved February 15, 2015.

[17] Leedham, Robert (December 8, 2014). "Drowned In Sound's 40 Favourite Songs of 2014". Drowned in Sound. Archived from the original on February 2, 2015. Retrieved February 15, 2015.

[18] Rosenzweig, Mathias (2014). "The 20 Best Songs of 2014: From Nick Minaj and BANKS to Sam Smith and Sylvan Esso". BlackBook. Retrieved February 15, 2015.

[pitchfork-minsker-19] Minsker, Evan (October 28, 2014). "Shamir Shares 'On the Regular' Video, Signs to XL". Pitchfork Media. Retrieved February 15, 2015.

[20] "Channel Tres shares "Topdown" video". HighClouds. 2018-10-11. Retrieved 2019-10-21.

[21] "Under The Cover radio show recording". SoundCloud. Retrieved September 25, 2021.

[22] "Shamir's reaction to the release of the cover on his Twitter profile". Twitter. Retrieved September 26, 2021.

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On the Regular

Cover Versions

References

External links

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