During the 20th century, families collectively farmed the area for sheep and beef. More recently, they have been considering a shift to kiwifruit farming.[1] Funding was granted for a pilot kiwifruit farm in April 2017.[2]
Ōmāio Marae and Rongomaihuatahi meeting house is a meeting place for the hapū of Te Whānau a Nuku.[5] In October 2020, the Government committed $1,646,820 from the Provincial Growth Fund to upgrade the marae and five others, creating 10 jobs.[6]
Ōtūwhare Marae and Te Poho o Rūtāia meeting house belongs to the hapū of Te Whānau a Rutaia.[7][5]
Te Kura o Te Whānau-a-Apanui is a co-educational Māori language immersion state area school for Year 1 to 13 students, with a roll of 177 as of August 2024.[8] It was established in January 2016, through the merger of Raukokore School, Te Kura o Ōmāio and Te Whānau-a-Apanui Area School.[9]
Rugby player Ruahei Demant lived in Omaio until the age of 12. She described the township as a "tiny place" in "the wops".[10]