Omaha Productions was founded in 2020. It was named after Peyton Manning's trademark audible call, "Omaha, Omaha!", that he used throughout most of his playing career.[4][5] The company took over production of Peyton's Places, a football documentary series the debuted in 2019 on ESPN+, in which Peyton Manning interviews players, coaches, and celebrities.[6][7][8]
On July 19, 2021, ESPN announced that Peyton and Eli Manning would host an alternate presentation of Monday Night Football, produced by Omaha Productions.[9] The Manningcast, as it became known, debuted on September 13, 2021, with the game between the Las Vegas Raiders and Baltimore Ravens.[10][11] It airs on ESPN2 and ESPN+ and features the two brothers discussing the live game and interviewing sports guests.[12][13]
An initial three-year deal was signed by ESPN and Omaha Productions, and called for only ten games for each NFL season instead of the full MNF slate.[14] On November 13, 2021, ESPN announced that the ManningCast would also be offered for the network's Monday-night Wild Card Game during the 2021 playoffs.
In February 2022, ESPN extended its contract through the 2024 NFL season, with Omaha Productions also agreeing to collaborate with ESPN on extending the format to other sports properties, such as college football, golf, and UFC events.[15] It later extended that partnership through 2034.[16]
In May 2023, Omaha Productions received outside investment from businessman Peter Chernin's global production studio roll-up company The North Road, increasing the value of Manning's production company to $400 million.[17]