This section needs expansion. You can help by adding to it. (May 2015)
In 2009, Ohio State announced it had sold its athletic program's media rights to IMG College and RadiOhio, Inc. (member of the Dispatch Broadcasting Group and then-owner of longtime network flagships WBNS and WBNS-FM); the "lucrative multiyear deal" was reportedly worth $110 million, and scheduled to last through 2019. At the time of the announcement, athletic director Gene Smith said Ohio State athletics would be in a better position to confront the then-ongoing economic downturn, referencing an unexpected $1.2 million deficit.[7][8]
On December 31, 2018, Learfield Communications, Inc., and IMG College merged and formed a new company, Learfield IMG College.
^Kiesewetter, John (December 8, 2009). "Paul Keels Joins Reds TV Team". The Cincinnati Enquirer. Cincinnati, Ohio. Archived from the original on December 14, 2009. Retrieved October 24, 2014.
^Pramik, Mike (March 31, 2009). "OSU athletics deal is future-focused; Marketing pact won't fix this year's shortfall, officials say". The Columbus Dispatch. Columbus, Ohio. p. 10C - Business. Once money starts flowing from the university's $110 million deal with IMG College and RadiOhio, the athletic department will be better positioned to weather the economic downturn, OSU athletics director Gene Smith said. ... 'At the time we started the process five months ago, we were not in the position to know we'd have the $1.2 million (deficit),' Smith said.
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