With Od Istoka Do Zapada Tour, Prijović became the first regional artist to managed, to sell out several consecutive concerts in the biggest concert halls in all major cities in Southeast European countries. It has had a cultural impact in the region, and is considered as one of the biggest tours in the Balkans.
Background
In February 2023, Prijović announced via her social media that she would go on her debut headlining and debut arena tour Od Istoka Do Zapada, with the first concert starting on 29 September 2023, in Belgrade at Štark Arena.[2] The tickets for the show went on sale the same day she confirmed the tour.[3][2] Three months after announcing of the concert in Belgrade, Prijović announced the concerts in Sarajevo at Zetra, which would be held on 28 October, and in Zagreb at Arena Zagreb, which would be held on 1 December of the same year.[4][5] On 3 July 2023, Prijović held a press conference in Belgrade, where due to high demand and fast ticket sales, she revealed the date for the second concert in the Štark Arena to be held on 30 September 2023.[6]
After only two months of the announcement, Prijović sold out a concert at Arena Zagreb, and scheduled a second concert in the venue for 2 December 2023.[7][8] Via her Instagram, Prijović thanked her fans for the love she receives and the sold-out halls, and also announced a third concert in Štark Arena to be held on 28 September 2023.[9] As she explained, the schedule in the venue was tight and overbooked, so the only option was to schedule the third concert before the two concerts she had already scheduled.[9] This decision angered numerous fans who bought tickets for the concert to be held on 29 September, so Prijović and her team allowed everyone who bought tickets for the 29 September date to exchange them for the 28 September one.[10] In just eight months, the singer scheduled a total of 27 concerts in the largest regional arenas, where, due to the high demand, the websites responsible for the ticket sale in Serbia, EFinity and Tickets.rs, crashed.[11]
Reception and commercial performance
The Od Istoka Do Zapada Tour saw a big commercial success. Prijović became the first Serbian female artist to sell out three consecutive concerts at Štark Arena. Reportedly, she grossed around one million euros with sales of 45,000 tickets for the three initial dates in Belgrade.[12] Furthermore, by selling out four, and later five consecutive concerts at Arena Zagreb she became a "regional phenomenon", according to the N1 Serbia, and was dubbed the "only folk diva of the new generation" by the Index.hr.[13] In October 2023, Prijović also discussed the success of her first headline tour on a talk show broadcast by Croatian Radiotelevision, which was seen a precedent for a Serbian pop-folk singer.[14]N1 Slovenia also dubbed Prijović as the "BalkanTaylor Swift", comparing the success of her tour with the Swift's The Eras Tour.[15]
In their campaign for the 2024 Croatian parliamentary election, which bore the slogan "Hrvatska treba Srbe jer..." ("Croatia needs Serbs because..."), the Independent Democratic Serb Party (SDSS) referenced Prijović's Zagreb concerts in one of their billboards, writing "Hrvatska treba Srbe jer puna arena prija svima" ("Croatia needs Serbs because a full arena is pleasant for everyone") and making a pun on Prijović's nickname "Prija" in the process.[16]
Set list
The following set list is from the concert on September 30, 2023, in Belgrade. It is not intended to represent all shows of the tour.
