Shortly after the title loss, Octavio Gaona took part in one of the most pivotal events in Lucha Libre as he took part of the very first Lucha de Apuesta match.[3][4] After a long buildup of a storyline between Gaona and Murciélago Velázquez, one of the top Rudos ("Bad guy" or Heel character) of the time, Gaona challenged Velázquez to face him in a match where the masked wrestler would "bet" his mask on the outcome of the match. Since Velázquez was so much lighter than Gaona he requested a further condition before he would sign the contract: Octavio Gaona would have to put his hair on the line as well, creating the first match in Mexico where a two wrestlers "bet" either their hair or their mask.[3][4] On July 14, 1940, Octavio Gaona defeated Murciélago Velázquez, forcing him to unmask after the match in what would become a Lucha Libre tradition.[3][4] Since then Apuesta matches have become headliners all over Mexico; winning the mask of an opponent is seen as prestigious, and the more famous the masked man is, the bigger the victory.[4][5] In 1942 Velázquez would get his revenge on Gaona when he defeated him to win the vacant Mexican National Middleweight Championship, although the victory could never equal the loss of the mask.[1]
By the end of the 1940s, Gaona's wrestling career had slowed down, especially with the birth of his son Octavio Gaona, Jr. Gaona, Jr. would go on to become a professional wrestler, as would his son Arturo Gaona and Arturo's son Arturo Gaona, Jr. making the Gaona family a four generation wrestling family.[6] Octavio Gaona also adopted Francisco Ruiz Arreola, who would wrestle under the name "Tamba", nicknamed "the Flying Elephant".[6] Gaona came out of retirement in 1972, at 70 years old, defeating Tamba in a Lucha de Apuesta match to unmask him.[6]
^ abcdeRoyal Duncan & Gary Will (2000). "Mexico: National Middleweight Championship". Wrestling Title Histories. Archeus Communications. p. 392. ISBN0-9698161-5-4.
^ abcdRoyal Duncan & Gary Will (2006). "EMLL NWA World Middlweight Title". Wrestling Title Histories (4th ed.). Archeus Communications. pp. 389–390. ISBN0-9698161-5-4.
^ abcdLourdes Grobet; Alfonso Morales; Gustavo Fuentes & Jose Manuel Aurrecoechea (2005). Lucha Libre: Masked Superstars of Mexican Wrestling. Trilce. p. 115. ISBN978-1-933045-05-4.
^ abcdMadigan, Dan (2007). "The Mask in the match". Mondo Lucha A Go-Go: the bizarre & honorable world of wild Mexican wrestling. HarperCollins Publishers. pp. 60–61. ISBN978-0-06-085583-3.
^Madigan, Dan (2007). "Okay... what is Lucha Libre?". Mondo Lucha A Go-Go: the bizarre and honorable world of wild Mexican wrestling. HarperCollins Publishers. pp. 29–40. ISBN978-0-06-085583-3.
^ abcdMadigan, Dan (2007). "A family affair". Mondo Lucha A Go-Go: the bizarre & honorable world of wild Mexican wrestling. HarperCollins Publishers. pp. 128–132. ISBN978-0-06-085583-3.
^Royal Duncan & Gary Will (2006). "United States: 19th Century & widely defended titles – NWA, WWF, AWA, IWA, ECW, NWA: World Middleweight Title". Wrestling Title Histories (4th ed.). Archeus Communications. p. 14. ISBN0-9698161-5-4.