Nubia Technology

Nubia Technology
IndustryConsumer electronics
Founded2015; 9 years ago (2015)
Headquarters
Shenzhen, Guangdong
,
China
Area served
Worldwide
ProductsSmartphones
Chinese name
Simplified Chinese努比亚技术有限公司
Transcriptions
Chinese short name
Simplified Chinese努比亚
Transcriptions
Websitewww.nubia.com/en/ (International)
www.nubia.com/index (China)

Nubia Technology is a Chinese smartphone manufacturer headquartered in Shenzhen, Guangdong. Originally established as a wholly owned subsidiary of ZTE in 2012, it became an independent company in 2015[1] and received a significant investment from Suning Holdings Group and Suning Commerce Group in 2016.[2] ZTE reduced its stake in Nubia to 49.9% in 2017, officially meaning Nubia was no longer considered a subsidiary of ZTE, but more of an associate company.[3][4]

In February 2016 Nubia became a sponsor of Jiangsu Suning F.C. for a reported CN¥150 million.[5]

The company hired footballer Cristiano Ronaldo to promote the mobile phone of the company in May 2016.[6]

In 2017, China Daily reported that Nubia would build a factory in Nanchang, Jiangxi Province.[7]

In April 2018, Nubia Technology launched a gaming sub-brand, named REDMAGIC (红魔).[8] REDMAGIC announced its new 5G compatible device REDMAGIC 5G on March 12, 2020, in Shanghai. REDMAGIC is known for being the first smartphone brand to put cooling fans inside their phones.[9][10] The company also unveiled a partnership with Chinese esport team Royal Never Give Up, to further expand its brand among esport enthusiasts.[11][12]

On 13 April 2020, the company unveiled a brand new logo as well as its new brand vision.[13]

In March 2022, Nubia unveiled the first gaming phone featuring an under-display camera technology, the REDMAGIC 7 Pro.[14]

In 2023, Nubia released the Red Magic 8S Pro, touted as the strongest gaming phone to date.

In 2024, Nubia released the Red Magic 9S Pro+ with the highest Antutu smartphone score to date.[15] In July 2024, RedMagic announced its entry in the computer category with its first gaming laptop, the Titan 16 Pro,[16] available in China and global markets, while in September, they launched their first gaming tablet, the Nova gaming pad.[17]

Products

Smartphone

RedMagic sub-brand

model SoC CPU and specifications GPU RAM specifications Storage specifications Underlying operating system UI size weight battery capacity Charging power Screen specifications Rear camera Front camera Unlocking method Screen form
Red Magic 9 Pro+ Qualcomm Snapdragon 8 gen 3 1× 3.30 GHz Kryo Prime (Cortex-X4) +

3× 3.15 GHz Kryo Gold (Cortex-A720) +

2× 2.96 GHz Kryo Gold (Cortex-A720) +

2× 2.27 GHz Kryo Silver (Cortex-A520)

Adreno 750
Red Magic 9 Pro Qualcomm Snapdragon 8 gen 3 1× 3.30 GHz Kryo Prime (Cortex-X4) +

3× 3.15 GHz Kryo Gold (Cortex-A720) +

2× 2.96 GHz Kryo Gold (Cortex-A720) +

2× 2.27 GHz Kryo Silver (Cortex-A520)

Adreno 750
Red Magic 8S Pro 8 Gen 2 for Galaxy Cortex-X3 (3.36 GHz) Adreno 740 12/16 GB LPDDR5X 256/512 GB UFS4.0 Android 13.0 REDMAGIC OS 8.0 163.98 x 76.35 x 9.47 mm 228 g 6000 mAh Fast charging 80W - Chinese Model,

60W - Global Model

6.8 inches FHD+, 120Hz, 960Hz multi-touch sampling rate, 1116x2480, 20:9, AMOLED, 1300 nits max brightness, Corning Gorilla Glass, 100% DCI-P3, color accuracy △E＜1 Samsung GN 5 sensor 1/1.57"

50MP, 82°, f/1.88
8MP, 120°, f/2.2
2MP, 78°, f/2.4
7680x4320@30fps

16MP, 2nd generation under-display-camera (UDC)

Pixel Size: 1.12μm

Aperture: 2.0

Red Magic 8S Pro+ 16/24 GB LPDDR5X 256/512/1024 GB UFS4.0 REDMAGIC OS 8.0 163.98 x 76.35 x 8.9 mm 230 g 5000 mAh Fast charging 165W ([email protected]) - Chinese Model,

?W - Global Model

6.8 inches FHD+, 120Hz, 960Hz multi-touch sampling rate, 1116x2480, 20:9, AMOLED, Corning Gorilla Glass, 100% DCI-P3, color accuracy △E＜1
Nubia Red Magic 6S Pro[18] Qualcomm Snapdragon 888 Plus Cortex-X1 (2.995 GHz) Adreno 660 Up to 16GB Up to 256GB Android 11 RedMagic OS 4.5 169.9 x 77.2 x 9.5 mm 215 g 5,050mAh Fast charging 120W - Chinese Model,

66W - Global Model

1080 x 2400 pixels, 20:9 ratio (~387 ppi density), 6.8 inches, 111.6 cm2 (~85.1% screen-to-body ratio), AMOLED, 1B colors, 165 Hz, 700 nits (typ) 64 MP, f/1.8, 26mm (wide), 1/1.97", 0.7 μm, PDAF

8 MP, f/2.0, 120˚, 13mm (ultrawide), 1/4.0", 1.12 μm

2 MP, (macro)

8 MP, f/2.0, (wide), 1/4.0", 1.12 μm Fingerprint (under display, optical)
Nubia Red Magic 6 Pro Qualcomm Snapdragon 888 Eight cores Adreno 660 12/16/18 GB 128/256/512 GB Android 11 Redmagic 4.0 169 x 77.1 x 9.8 mm 220 g 4500 mAh Fast charging 120W

Power Delivery 3.0

Quick Charge 5

1080 x 2400 pixels, 20:9 ratio

AMOLED, 1B colors, 165 Hz, 500 Hz single touch sampling rate, 360 Hz multi-touch sampling rate

64 MP, f/1.8, 26mm (wide), 1/1.72", 0.8 μm, PDAF

8 MP, f/2.0, 120˚, 13mm (ultrawide), 1.12 μm

2 MP, (macro)

8 MP, f/2.0, (wide), 1.12 μm Fingerprint (under display, optical)
Nubia Red Magic 5G[19] Qualcomm Snapdragon 865 Eight cores, 
Kryo 585, 1 + 3 + 4 cores (2.84 GHz + 2.42 GHz + 1.80 GHz)
Adreno 650 8/12/16 GB LPDDR5 128/256 GB UFS 3.0 Android 10 Redmagic OS 3.0 168.6 x 78 x 9.8 mm 218g 4500 mAh USB-C, 55W 6.7", 2340x1080, 144 Hz AMOLED Three lenses at the rear 
64 MP main camera + 8 MP ultra wide angle + 2 MP macro
8MP Under-screen optical fingerprint Ordinary full screen
Nubia Red Magic 3[20] Qualcomm Snapdragon 855 Eight cores, 
Kryo 485, 1 + 3 + 4 cores (2.84 GHz + 2.42 GHz + 1.80 GHz)
Adreno 640 6/8/12 GB 64/128/256 GB Android 9.0 "Pie" Redmagic OS 2.0 171.7 x 78.5 x 9.7 mm 215g 5000 mAh USB-C, 27W 6.7", 2340x1080, 90 Hz AMOLED 48 MP main camera 16MP Back-mounted fingerprintntrint Ordinary full screen
Nubia Red Magic 3S[21] Qualcomm Snapdragon 855+ Eight cores, 
Kryo 485, 1 + 3 + 4 cores (2.96 GHz + 2.42 GHz + 1.80 GHz)
Adreno 640 8 GB 128 GB

Nubia

model SoC CPU and specifications GPU RAM specifications Storage specifications Underlying operating system UI size weight battery capacity Charging power Screen specifications Rear camera Front camera Unlocking method Screen form
Nubia Z60 Ultra Qualcomm Snapdragon 8 gen 3 1× 3.30 GHz Kryo Prime (Cortex-X4) +

3× 3.15 GHz Kryo Gold (Cortex-A720) +

2× 2.96 GHz Kryo Gold (Cortex-A720) +

2× 2.27 GHz Kryo Silver (Cortex-A520)

Adreno 750
Nubia Play[22] Qualcomm Snapdragon 765G Eight cores, 
Kryo 485, 1 + 1 + 6 cores (2.4 GHz + 2.2 GHz + 1.8 GHz)
Adreno 620 6/8 GB 128/256 GB Android 10 nubiaUI 8.0 171.7 x 78.5 x 9.1 mm 210 g 5100 mAh USB-C, 30 W 6.65", 2340x1080, 144 Hz AMOLED Four lenses at the rear, 
48 MP main camera + 8 MP ultra wide angle + 2 MP macro + 2 MP depth of field
12MP Under-screen optical fingerprint Ordinary full screen
Nubia Z20[23] Qualcomm Snapdragon 855+ Eight cores, 
Kryo 485, 1 + 3 + 4 cores (2.96 GHz + 2.42 GHz + 1.80 GHz)
Adreno 640 6/8 GB 128/512 GB Android 9.0 "Pie" Nubia UI 7 158.6 x 75.2 x 9.2 mm 186g 4000 mAh USB-C, 27W 6.4", 2340x1080, AMOLED + 5.1", 2340x1080, AMOLED Dual screen, front and rear camera in one, three camera at the rear, 
48 MP main camera + 16 MP ultra wide angle + 8 MP telephoto
Double side fingerprints Dual screen full screen

Nubia Neo 2 2024

References

  1. ^ "China's Nubia becomes independent from ZTE to gain traction in smartphone market". South China Morning Post. Hong Kong. 10 June 2015. Retrieved 11 April 2018.
  2. ^ "关于受让股权的关联交易公告" [Announcement on related-party transaction for buying equity stake in a company] (PDF) (in Chinese). Suning Commerce Group. 30 April 2016. Retrieved 7 June 2016.
  3. ^ Disposal of 10.1% of the equity interest in Nubia Technology Limited, ZTE Corporation, 27 July 2017, Retrieved on 8 April 2018
  4. ^ "ZTE Hangs Up on Money-Losing Nubia Unit". Caixin Global Limited. 28 July 2017. Retrieved 11 April 2018.
  5. ^ "Nubia to sponsor Jiangsu Suning FC for RMB150m". ytsports.cn. 18 February 2016. Retrieved 11 April 2016.
  6. ^ "ZTE's Nubia aims to become top five smartphone brand globally". South China Morning Post. Hong Kong. 7 September 2016. Retrieved 12 August 2017.
  7. ^ "Smartphone maker Nubia plans plant in Jiangxi". China Daily. 9 August 2017. Retrieved 20 August 2017.
  8. ^ "Nubia's Red Magic smartphone is designed for gaming, down to the glowing LEDs on the back". The Verge. 19 April 2018. Retrieved 15 April 2020.
  9. ^ "Nubia Just Stuffed the First Active Fan Inside a Smartphone - ExtremeTech". www.extremetech.com. Retrieved 7 September 2020.
  10. ^ Amadeo, Ron (13 March 2020). "Red Magic 5G gaming smartphone has 144hz display, internal cooling fan". Ars Technica. Retrieved 7 September 2020.
  11. ^ "We're teaming up with Royal Never Give Up". RedMagic. 29 December 2018. Retrieved 1 July 2022.
  12. ^ "努比亚红魔Mars电竞手机RNG六周年纪念版明天发售：3299元". 快科技. Retrieved 1 July 2022.
  13. ^ Jeet (13 April 2020). "Nubia unveils new logo and brand vision as it expands product categories". Gizmochina. Retrieved 10 May 2020.
  14. ^ "The Nubia Red Magic 7 Pro packs an under-display camera, RGB lighting, and more". TechSpot. 13 April 2022. Retrieved 1 July 2022.
  15. ^ "标准版性能_手机性能排行榜_安兔兔跑分排行_安兔兔". www.antutu.com. Retrieved 20 August 2024.
  16. ^ Vlad. "Red Magic Titan 16 Pro laptop launches with Intel Core i9 and RTX4060 or RTX4070 graphics". GSMArena.com. Retrieved 16 September 2024.
  17. ^ Vasile, Cosmin (5 September 2024). "Meet the Red Magic Nova, Nubia's new gaming tablet". PhoneArena. Retrieved 16 September 2024.
  18. ^ "Red Magic 6S Pro Announced! Full Specifications and Price". Goriber Tech. 6 September 2021. Retrieved 6 September 2021.
  19. ^ "ZTE nubia Red Magic 5G - Full phone specifications". www.gsmarena.com. Retrieved 5 March 2021.
  20. ^ "ZTE nubia Red Magic 3 - Full phone specifications". www.gsmarena.com. Retrieved 5 March 2021.
  21. ^ "ZTE nubia Red Magic 3s - Full phone specifications". www.gsmarena.com. Retrieved 5 March 2021.
  22. ^ "ZTE nubia Play - Full phone specifications". www.gsmarena.com. Retrieved 5 March 2021.
  23. ^ "ZTE nubia Z20 - Full phone specifications". www.gsmarena.com. Retrieved 5 March 2021.