Norton & Sons

Norton & Sons
IndustryBespoke tailoring
Founded1821; 203 years ago (1821) (London, United Kingdom)
FounderWalter Norton
HeadquartersSavile Row
London, W1
United Kingdom
SubsidiariesHoare & Tautz
Websitenortonandsons.co.uk

Norton & Sons is a Savile Row bespoke tailor founded in 1821 by Walter Grant Norton. The firm is located on the east side of the street, at No. 16. It was purchased in 2005 by Scottish designer Patrick Grant,[1] who revitalised the tailoring house. He sold the majority stake to James Sleater and Ian Meiers following the COVID-19 pandemic.[2]

History

Walter Charles Norton founded the tailoring house on the Strand in 1821, attracting city businessman and German royalty.[1]

In 1859, his son George James Norton was granted the freedom of the City of London. At about this time, the company became the tailor and Royal Warrant holder to William I, German Emperor. The firm specialised as a sporting tailor.

During the 1970s, the firm absorbed Hoare & Tautz, formed by the merger of E. Tautz & Sons, a sporting tailor, and J. Hoare & Co, a tailor.

In the early 21st century, the company was making fewer than 200 suits per year.[3] It was acquired from the Granger family in 2005[4] by Patrick Grant, who graduated the same year from Saïd Business School, and his investors.[5] Grant asked Moving Brands to design a "new identity",[6] and has "forged links with young British Fashion Designers".[7] Grant also relaunched E. Tautz & Sons as a ready-to-wear label in 2009, for which he was awarded the Menswear Designer of the Year Award at the British Fashion Awards in 2010.[8]

Following the COVID-19 pandemic, Grant sold the majority stake of Norton & Sons to James Sleater, owner of Savile Row tailor the Cad & the Dandy, and Ian Meiers. Grant remains a minority stake holder in the company.[2]

Norton & Sons is a comparatively small outfit, making about 300 bespoke suits a year (the largest probably makes about 1,000 per year) and employing seven tailors and just two cutters in 2011.[9]

References

  1. ^ a b "GQ Savile Row guide: Norton & Sons". British GQ. 20 February 2018.
  2. ^ a b Hu, Zoe (16 June 2023). "Norton & Sons' new owner: 'We want to attract newer, younger blood'". Drapers. Retrieved 16 May 2024.
  3. ^ GQ Feb 2007 'What's Going On At Norton & Sons Porter, C.
  4. ^ "History of Savile Row". SavileRowBespoke. Archived from the original on 16 July 2011. Retrieved 14 April 2011.
  5. ^ Wylie, Ian (21 February 2011). "Saïd fashions a tailor-made entrepreneur". Financial Times. Archived from the original on 11 December 2022. Retrieved 14 April 2011.
  6. ^ Gardner, Bill (2009). LogoLounge5. Rockport Publishers. pp. 54–57. ISBN 978-1-59253-527-9.
  7. ^ Arena Homme + Autumn Winter 08 p 111-116, Sherwood J
  8. ^ Ivanova, Boyana (27 June 2016). "Patrick Grant - the creative director of bespoke tailors Norton & Sons of Savile Row". Be Global Fashion Network. Retrieved 15 January 2020.
  9. ^ "Patrick Grant on Norton & Sons". Archived from the original on 10 December 2011. Retrieved 14 December 2011.

51°30′40.3″N 0°8′26″W / 51.511194°N 0.14056°W / 51.511194; -0.14056


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