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No-AI label

A no-AI sign

A no-AI label is a label used on a product to signify that it was not made using generative AI. Phrases on the labels include but are not limited to "human-made", "proudly human" and "AI-free". Some organisations that provide the labels allow product creators to download and use their no-AI labels for free, while others charge creators for analysing the content and allowing the use of the labels if the organisation believes that no AI was used.

Background

In 2025, Merriam-Webster chose "slop" as their word of the year, a term to describe low-quality content created by generative AI. By then AI-generated content had become harder for humans to detect when compared to previous years, as several signs of AI such as malformed hands and unnatural lighting had become much less prominent. Allison Morrow of CNN wrote that watching TikTok videos felt like taking an AI-or-not test.[1] Some companies such as H&M have faced backlash for using AI in their advertising.[2]

Overview

Some companies use labels to clarify that their products were made by humans, which has been compared to "organic produce" labels that may be placed on food,[3] or fair trade labels.[4] The human-made labels are the opposite of "Made by AI" labels.[3] Phrases used in no-AI labels include but are not limited to "human-made", "proudly human" and "AI-free". Organisations want a unified standard so consumers have an understanding of what "AI free" means.[4] Some organisations allow product creators to download and use no-AI labels for free, while others charge the creators to analyse the content and to allow the use of the labels if the organisation believes that no AI was used.[4]

Examples

A "no AI" sign

iHeartMedia has found that 90% of their viewers want the media they consume to be created by humans.[1] In 2025, the company started requiring that their radio station DJs tell listeners that their content is "Guaranteed Human" during their hourly announcements of the station's call sign (the Federal Communications Commission requires these call sign announcements).[5]

Authors Guild has a "Human Authored" certification.[3] Books that are certified can use a logo that signifies that they were not made with AI.[6] A UK startup named Books By People has an "Organic Literature" certification and allows publishers to use stamps to signify that their books are AI-free. Books by People allows minor uses of AI such as idea creation and formatting.[7]

The 2024 film Heretic has the message "No generative AI was used in the making of this film".[4] The closing credits of the American TV series Pluribus, first released in 2025, contains the phrase "This show was made by humans".[2][8] In 2026, the music streaming platform Spotify launched "Verified by Spotify" badges, which are placed on profiles that follow "defined standards demonstrating authenticity". Profiles that release songs that Spotify deems to be AI-generated are not given the badge.[9]

See also

References

  1. ^ a b Morrow, Allison (16 December 2025). "Why 2026 could be the year of anti-AI marketing". CNN. Archived from the original on 28 January 2026. Retrieved 15 June 2026.
  2. ^ a b Harrison, Paul (25 November 2025). "A backlash against AI imagery in ads may have begun as brands promote 'human-made'". The Conversation. Archived from the original on 1 February 2026. Retrieved 15 June 2026.
  3. ^ a b c Eaton, Kit (8 October 2024). "Here's Why 'Human Authored' Will Become the 'Artisanally Crafted' Pitch of the AI Age". Inc. Archived from the original on 12 January 2026. Retrieved 15 June 2026.
  4. ^ a b c d Tidy, Joe (16 March 2026). "Is this product 'human made'? The race to establish AI-free logo". www.bbc.com. Archived from the original on 19 June 2026. Retrieved 15 June 2026.
  5. ^ James, Meg (25 November 2025). "'Guaranteed Human': Audio giant iHeartMedia says real people, not AI personalities, are at the controls". Los Angeles Times. Archived from the original on 29 June 2026. Retrieved 15 June 2026.
  6. ^ Knight, Lucy (30 January 2025). "US Authors Guild to certify books from 'human intellect' rather than AI". The Guardian. ISSN 0261-3077. Retrieved 15 June 2026.
  7. ^ Loffhagen, Emma (15 October 2025). "Certified organic and AI-free: New stamp for human-written books launches". The Guardian. ISSN 0261-3077. Retrieved 15 June 2026.
  8. ^ Ha, Anthony (8 November 2025). "'Breaking Bad' creator's new show 'Pluribus' was emphatically 'made by humans,' not AI". TechCrunch. Archived from the original on 2 December 2025. Retrieved 15 June 2026.
  9. ^ Cress, Laura (1 May 2026). "Spotify adds 'Verified' badge to distinguish human acts from AI". www.bbc.com. Archived from the original on 3 June 2026. Retrieved 15 June 2026.

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