Upon release, the album was largely ignored internationally but did well in West Germany,[9] selling 35,000 copies.[10] In 2001, the album was reissued by Grönland and then licensed to Astralwerks for US distribution. In 2014, Fact named it the 36th best album of the 1970s.[11]
History
Having broken off from an early incarnation of Kraftwerk, Michael Rother and Klaus Dinger quickly began the recording sessions for what would become Neu!. The pair recorded the album across four nights in December 1971 at Star Studios in Hamburg with producer and engineer Conny Plank.[9] Dinger noted that Plank served as a "mediator" between the often disagreeing factions within the band.[clarification needed]
According to Dinger, the first two days were unproductive until he brought his taishōgoto ("Japanese banjo")[12] to the sessions, a heavily treated version of which can be heard on "Negativland", the first of the album's six tracks to be recorded. It was during these sessions that Dinger first played his famous "motorik" beat, as featured on "Hallogallo" and "Negativland". Dinger claimed never to have used the term "motorik" himself, preferring either "lange gerade" ("long straight") or "endlose gerade" ("endless straight"). He later changed the beat's "name" to the "Apache beat" to coincide with his 1985 solo album Néondian.[citation needed]
The band was christened by Dinger (Rother had been against the name, preferring a more "organic" title) and a pop art style logo was created, featuring italic capitals. Dinger recalled Neu!'s logo:
... it was a protest against the consumer society but also against our "colleagues" on the Krautrock scene who had totally different taste/styling if any. I was very well informed about Warhol, Pop Art, Contemporary Art. I had always been very visual in my thinking. Also, during that time, I lived in a commune and in order to get the space that we lived in, I set up an advertising agency which existed mainly on paper. Most of the people that I lived with were trying to break into advertising so I was somehow surrounded by this Neu! all the time.
Reception
Neu! sold well for an underground album at the time, with approximately 35,000 copies sold in West Germany.[10]
In 2001, Q described the album's motorik beat as "krautrock's defining relentless rhythm" and an influence on subsequent ambient music and punk.[7] In 2008, Ben Sisario of The New York Times described the album and its successors as "landmarks of German experimental rock."[1]
The track "Negativland" provided the name for a later group of American musical satirists.
The track "Hallogallo" provided the name for Hallogallo, a Chicago magazine documenting the music scene of the same name.[13]
^Male, Andrew (February 2016). "Rothervatin'". Mojo. No. 267. p. 47.
^"Neu! review". NME. 2 June 2001. p. 39. ...The album staggers psychotically through metallic scrapings, drifting space musik, unwinding drones, Japanese banjo moments and noise extremism worthy of Pil or Einsturzende Neubauten...
^ ab"Neu! review". Q. July 2001. p. 136. ...Neu! Invented the motorik beat - Krautrock's defining relentless rhythm....influencing both punk and ambient...
^Kelly, Chris; Lea, Tom; Muggs, Joe; Morpurgo, Joseph; Beatnik, Mr; Ravens, Chal; Twells, John (July 14, 2014). "The 100 best albums of the 1970s". Fact. Retrieved September 21, 2016.
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