On 8 December 2010, Neon Gold signed a joint venture with Columbia Records, enabling them to graduate to full-length releases through Columbia and RED Distribution[6] Through the venture with Columbia, the label signed and released debut albums from St. Lucia, HAIM, and Magic Man.
In January 2014, the label embarked on a new venture with Atlantic Records, where they made Charli XCX's sophomore record for release through Neon Gold/Atlantic that fall. The deal made Neon Gold an imprint label under Atlantic – co-chaired by Julie Greenwald and Craig Kallman, who oversaw similar Atlantic imprints Fueled By Ramen and Canvasback.[7]
Launched at Tammany Hall in New York City's Lower East Side in 2011, the monthly club night Popshop is the primary outlet of the Neon Gold Live operation, and has since expanded to new venues and cities.[8]
As of 2020, Neon Gold hosts monthly events in the following cities: