Natura Market

Natura Market
Company typePrivate
IndustryE-commerce
FounderShakzod Khabibov
Headquarters
Mississauga, Ontario
,
Canada
Revenue$19,000,000 (2021)
Websitehttps://naturamarket.ca/

Natura Market is a Canadian e-commerce health and wellness e-commerce retailer based in Mississauga, Ontario, offering natural foods and personal care and household products.

History

Natura Market was founded in 2016 by Shakzod Khabibov.[1][2] The company is Whole30-approved.[3]

Natura Market grew during the lockdowns and stay-at-home orders of the COVID-19 pandemic, resulting in $19M in revenue for the 12-month period ending September 30, 2021.[4] The retailer carries varies American brands for the Canadian market, including Nutpods, Kettle & Fire, Siete Family Foods, and Primal Kitchen.[5][6]

In October 2021, Natura Market sold a majority stake to Freshii Inc., a healthy fast-casual restaurant chain in Canada. Matthew Corin, CEO and founder of Freshii, became the chairman of the board of directors, while Shakzod Khabibov remained the president and continued running the company.[7] In August 2024, Revive Superfoods acquired Natura Market.[8]

References

  1. ^ "Natura Market Overview". PitchBook. 4 November 2024. Archived from the original on 5 November 2024. Retrieved 4 November 2024.
  2. ^ "Freshii acquires majority stake in online health and wellness retailer Natura Market". The Globe and Mail. 2021-10-14. Retrieved 2024-11-05.
  3. ^ Keller, Shanna (2017-11-02). "HEY CANADA: Meet Natura Market, your source for Whole30 Approved and compatible food". The Whole30® Program. Retrieved 2024-11-05.
  4. ^ "Freshii acquires majority stake in online health and wellness retailer Natura Market". The Globe and Mail. 2021-10-14. Retrieved 2024-11-05.
  5. ^ "Calling Canadians! Find Primal Kitchen on Natura Market". Primal Kitchen. Retrieved 2024-11-05.
  6. ^ "Nutpods Celebrates Second Birthday with Retail and Online Expansion". BevNET.com. 2017-05-04. Retrieved 2024-11-05.
  7. ^ "Freshii Announces Agreement to Acquire Majority Control of Natura Market, a rapidly growing Canadian health and wellness ecommerce retailer". The Financial Post. Archived from the original on 5 November 2024. Retrieved 4 November 2024.
  8. ^ "Revive Superfoods Acquires Natura Market Ecommerce Platform from Foodtastic and Freshii". Cassels. Retrieved 2024-11-05.