National Film Award for Best Promotional Film

National Film Award for Best Promotional Film
National award for contributions to short film
Sponsored byDirectorate of Film Festivals
Formerly called
  • Best Promotional Film (Commercial) (1967–76)
  • Best Promotional Film (Non-Commercial) (1967–76)
Reward(s)
  • Rajat Kamal (Silver Lotus)
  • ₹50,000 (US$590)
First awarded1967
Last awarded2017
Most recent winnerPoetry on Fabric : Chanderinama
Highlights
Total awarded35
First winner
  • The Brown Diamond (Commercial)
  • Sandesh (Non-Commercial)

The National Film Award for Best Promotional Film was one of the National Film Awards presented annually by the Directorate of Film Festivals, the organisation set up by Ministry of Information and Broadcasting, India. It was one of several awards presented for non-feature films and awarded with Rajat Kamal (Silver Lotus).

The award was instituted in 1967, at 15th National Film Awards and awarded annually for short films produced in the year across the country, in all Indian languages. At the 70th National Film Awards, the award is discontinued and clubbed with National Film Award for Best Investigative Film, National Film Award for Best Scientific Film, National Film Award for Best Educational/Motivational/Instructional Film, National Film Award for Best Exploration/Adventure Film, National Film Award for Best Anthropological/Ethnographic Film, National Film Award for Best Agriculture Film and National Film Award for Best Film on Social Issues, and two new categories were created; Best Documentary and Best Non Feature Film Promoting Social and Environmental Values.[1]

Winners

Award includes 'Rajat Kamal' (Silver Lotus) and cash prize. Following are the award winners over the years:

Awards legends
*
 Best Promotional Film (Commercial)
*
 Best Promotional Film (Non-Commercial)
*
 Indicates a joint award for that year
List of films, showing the year, language(s), producer(s), director(s) and citation
Year Film(s) Language(s) Producer(s) Director(s) Citation Refs.
1967
(15th) 		The Brown Diamond English Krishnaswamy Associates S. Krishnaswamy  – [2]
Sandesh Hindi J. S. Bhownagary and K. L. Khandpur for Films Division Omprakash Sharma  –
1968
(16th) 		No Award [3]
1969
(17th) 		Weave Me Some Flowers English Mohan Wadhwani for Films Division P. B. Pendharkar  – [4]
1970
(18th) 		No Award [5]
1971
(19th)
1972
(20th) 		Destination India English Cinerad Communications Zafar Hai  – [6]
1973
(21st) 		Delhi the City Beautiful English Jagdish Banerjee Jagdish Banerjee  – [7]
Fibre The Fabric of Life English Khadi and Village Industries Commission G. L. Bhardwaj  –
1974
(22nd) 		To Serve Is To Love English Cinerad Communications for Air India Zafar Hai  – [8]
Ek Anek Aur Ekta Hindi Bhim Sain Vijaya Mulay  –
1975
(23rd) 		Zenith of India English Film Media Jyoti G. Thakur  – [9]
Poems in Pattern English Ranabir Ray Ranabir Ray  –
1976
(24th)
1977
(25th) 		Parvati Hindi Santi P. Chowdhury Santi P. Chowdhury
For a sensitive presentation of the generation gap and of the interrelationships of family welfare literacy, self-reliance and modernisation of social attitudes. It is a simple, quiet and compelling story and avoids strident didactic-ism.
 [10]
1978
(26th) 		It Is Indian It Is Good Hindi Films Division B. D. Garga
For an excellent script and direction supported by smooth editing and camera work with music that is judiciously selected and sparingly used. The film provides an imaginative survey of the magnitude, variety and quality of India's export production.
 [11]
1979
(27th)
1980
(28th) 		Oil Offshore English Prem Prakash Satya Prakash
For visual excitement and controlled handling of a difficult subject.
 [12]
1981
(29th) 		Hydrum English Omprakash Sharma for Films Division Mahmood Quereshi
For putting across innovative techniques of lifting water which will revolutionise the concept and practice of agriculture in hilly areas.
 [13]
1982
(30th) 		No Award [14]
1983
(31st) 		Ekta Aur Anushasan Hindi K. S. Kulkarni S. K. Sharma
For its exuberant youthful energy, bringing forth of a sense of pride in the National Cadet Corps, with an enthusiasm for National Integration without falling into cliches.
 [15]
1984
(32nd) 		No Award [16]
1985
(33rd) 		No Award [17]
1986
(34th) 		No Award [18]
1987
(35th) 		No Award [19]
1988
(36th) 		No Award [20]
1989
(37th) 		Tuna: The Chicken of the Sea English D. Gautaman K. Jagajivan Ram
For being competent and engaging depiction of the Tuna fishing industry.
 [21]
1990
(38th) 		No Award [22]
1991
(39th) 		Of Mines and Men English P. C. Sharma Raghu Krishna
For presenting the work of Indian Bureau of Mines in all its aspects including its concern for the environment in a competent manner.
 [23]
1992
(40th) 		Sound of the Dying Colors English Paran Barbarooah, B. B. Productions Sher Choudhury
For the film makes out a good case for preserving the arts of dyeing that have existed in many tribal communities for centuries.
 [24]
1993
(41st) 		Timeless India English Zafar Hai Zafar Hai
For taking the viewer through a visually beautiful experience of the landmass called India, in all its varied colours and variety.
 [25]
1994
(42nd) 		Blue Flames, Green Villages English National Afforestation and Eco-Development Board, Ministry of Environment and Forests Ramesh Asher
For its competent presentation of a rural project, within its given brief.
 [26]
1995
(43rd) 		No Award [27]
1996
(44th) 		No Award [28]
1997
(45th) 		Sarang: Symphony in Cocophony English Y. N. Engineer for Films Division Joshy Joseph for Films Division
For an inspiring documentary about a young couple's commitment to revive the silent valley through organic farming.
 [29]
1998
(46th) 		No Award [30]
1999
(47th) 		No Award [31]
2000
(48th) 		Pashmina Royale English Bappa Ray Bappa Ray
For creatively tracing the history of Pashmina shawl and aesthetically portraying the designs and styles of this ancient Kashmiri art, which has now been revived.
 [32]
2001
(49th) 		News Magazine No. 458
(In Search of Muga Silk) 		English Y. N. Engineer for Films Division K. G. Das
For depicting the unique art of Muga silk weaving of Assam.
 [33]
2002
(50th) 		The Treasure in the Snow: A Film on Sikkim English  • Ministry of External Affairs
 • South Asia Foundation 		Goutam Ghose
For its weaving of a magical cinematic spell that vividly captures the mist and mystery of the abundant natural beauty of Sikkim; its history, people and culture.
 [34]
2003
(51st) 		Ladakh: The Land of Mystery English Biyot Projna Tripathy Biyot Projna Tripathy
For capturing the shining landscape, the people, their culture, beliefs and way of life in pleasing visuals.
 [35]
2004
(52nd) 		No Award [36]
2005
(53rd) 		No Award [37]
2006
(54th) 		Rendezvous With Time English Madhya Pradesh Madhyam Rajendra Junglay
For sensitively evoking the spirit of the cultural heritage of Madhya Pradesh.
 [38]
2007
(55th) 		No Award [39]
2008
(56th) 		Lost and Found  • Marathi
 • English
 • Hindi 		 • Harshavardhan G. Kulkarni
 • Kirti Nakhwa
 • Amitabh Shukla 		Harshavardhan G. Kulkarni
For using a bottle as a metaphor for a journey of discovery, the filmmaker finds an innovative style to explore various locations through people and their experiences, challenging the classical promotional style of selling tourism.
 [40]
2009
(57th) 		No Award [41]
2010
(58th) 		Ek Ropa Dhan Hindi Meghnath Bhattacharjee  • Biju Toppo
 • Meghnath Bhattacharjee
For a succinct and well researched film looking closely at an innovation applied effectively in the farming of rice. The film engages successfully with the issue and makes a strong case for the promotion of the practice called "Ek Ropa Dhan".
 [42]
2011
(59th) 		The Dream Fulfilled: Memories of the Engineering Challenges English Delhi Metro Rail Corporation Satish Pande
For showcasing the triumph of technology over natural and man made challenges that makes Delhi Metro a symbol of national pride.
 [43]
2012
(60th) 		Dreaming Taj Mahal  • Hindi
 • Urdu 		Nirmal Chander Nirmal Chander
For its simple intimate depiction of the dreams of an ordinary man that are inspiring in their wish for love and harmony across historically hostile borders.
 [44]
2013
(61st) 		Chasing The Rainbow English Edumedia India Charu Shree Roy
For scratching the moral surface of the Indian middle class and holding a mirror for all of us who are torn between self interests and ethical dilemmas.
 [45]
Kush Hindi Red Carpet Moving Pictures Pvt. Ltd. Shubhashish Bhutiani
For sensitively revisiting a dark phase of Indian history when communal passions ran amuck. The film looks at the impact on young children and questions why we allow history to repeat itself.
2014
(62nd) 		Documentation of Clay Image Makers of Kumartuli English Indira Gandhi National Centre for the Arts Ranajit Ray
For its extensive study of the craft and community of the clay makers in the context of changing times.
 [46]
2015
(63rd) 		Weaves of Maheshwar  • Hindi
 • English 		Storyloom Films  • Keya Vaswani
 • Nidhi Kamath
For Strengthening the fabric of age old practices with newer threads.
 [47]
2016
(64th) 		No Award [48]
2017
(65th) 		Poetry on Fabric : Chanderinama Sanjay Gupta for Pro Art India Rajendra Junglay
A beautiful song on celluloid that weaves together Chanderi town's heritage and famed saree weavers.
2018
(66th) 		Rediscovering Jajam  • Hindi  • Rachel Bracken-Singh
 • Anokhi Museum of Hand Printing 		 • Avinash Maurya
 • Kriti Gupta
For effectively promoting the traditional craft of Jajam (a spread textile), inextricably woven within the social fabric of local communities in Rajasthan, now fading with time.
 [49]
2019
(67th) 		The Shower Little Lamb Films Pvt. Ltd. Bauddhayan Mukherji
A public service announcement about the urban-rural water divide.

References

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  5. ^ "18th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
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  25. ^ "41st National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  26. ^ "42nd National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  27. ^ "43rd National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  28. ^ "44th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  29. ^ "45th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  30. ^ "46th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  31. ^ "47th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  32. ^ "48th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  33. ^ "49th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  34. ^ "50th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  35. ^ "51st National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  36. ^ "52nd National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  37. ^ "53rd National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  38. ^ "54th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  39. ^ "55th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  40. ^ "56th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  41. ^ "57th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
  42. ^ "58th National Film Awards" (PDF). Directorate of Film Festivals. Retrieved 29 March 2022.
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  44. ^ "60th National Film Awards Announced" (PDF) (Press release). Press Information Bureau (PIB), India. Retrieved 17 April 2014.
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  46. ^ "62nd National Film Awards" (PDF) (Press release). Directorate of Film Festivals. 24 March 2015. Retrieved 24 March 2015.
  47. ^ "63rd National Film Awards" (PDF) (Press release). Directorate of Film Festivals. 28 March 2016. Retrieved 28 March 2016.
  48. ^ "64th National Film Awards" (PDF) (Press release). Directorate of Film Festivals. Archived from the original (PDF) on 6 June 2017. Retrieved 7 April 2017.
  49. ^ "66rd National Film Awards" (PDF) (Press release). Directorate of Film Festivals. 9 August 2019. Archived from the original (PDF) on 12 August 2019. Retrieved 9 August 2019.