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National Cattlemen's Beef Association
Founded	1996; 29 years ago
Tax ID no.	84-0738973
Legal status	501(c)(6) trade association
Headquarters	9110 East Nichols Avenue, Suite 300,; Centennial, Colorado 80112,; United States
Coordinates	39°34′15″N 104°52′57″W / 39.570709°N 104.882381°W
President	Mark Eisele
Chief Executive Officer	Colin Woodall
Subsidiaries	National Cattlemen's Building Corporation,; CATL Fund,; National Cattlemen's Foundation Inc,; National Cattlemen's Association PAC
Revenue	$61,550,112 (2015)
Expenses	$59,995,602 (2015)
Employees	157 (2014)
Volunteers	282 (2014)
Website	www.beefusa.org

National Cattlemen's Beef Association^[3] (NCBA) is an American trade association and lobbying group working for American beef producers.

Advertising campaign

National Cattlemen's Beef Association is the group responsible for the ad campaign run in the U.S. using the slogan "Beef. It's What's For Dinner". Music from the ballet Rodeo by Aaron Copland is used in the radio and television commercials. On January 21, 2008, Matthew McConaughey became the spokesman of the organization, having taken over from Sam Elliott and the late Jim Davis and Robert Mitchum. The Dinner ad replaced Beef. Real food for real people. James Garner was spokesman until he underwent quintuple heart bypass surgery.^[4]

The NCBA has a history of funding and promoting research and content that downplays the link between animal agriculture and climate change.^[5] In 2021, the NCBA made false claims about the impact of beef consumption on climate change. The NCBA has disputed that the beef industry contributes to climate change and has even claimed that the beef industry has a beneficial impact on climate change.^[6] The NCBA has lobbied against climate and environmental regulations.^[7]^[5]

Beef Checkoff Assessment

National Cattlemen's Beef Association is funded by membership dues and sponsorships.^[3] NCBA also serves as a contractor to the Beef Checkoff on a cost recovery basis.^[8] The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. The checkoff assessment became mandatory when the program was approved by 79 percent of producers in a 1988 national referendum vote.^[9]

Events

It hosts the Cattle Industry Annual Convention & NCBA Trade Show, the Cattle Industry Summer business Meeting, and multiple other events throughout the year.^[10] NCBA also producers the television show Cattlemen to Cattlemen.^[11]

Legislation

National Cattlemen's Beef Association supported the Farmers Undertake Environmental Land Stewardship Act, a bill that would require the Environmental Protection Agency to modify the Spill Prevention, Control, and Countermeasure rule, which regulates oil discharges into navigable waters and adjoining shorelines.^[12] The rule requires certain farmers to develop an oil spill prevention plan that is certified by a professional engineer and may require them to make infrastructure changes.^[12] According to supporters, the bill would "ease the burden placed on farmers and ranchers" by making it easier for smaller farms to self-certify and raising the level of storage capacity under which farms are exempted.^[13] National Cattlemen's Beef Association's president said that they were "pleased" that the "bill will keep many of our producers from having to undertake excess costs as a result of the Environmental Protection Agency's overregulation."^[13]

In 2013, National Cattlemen's Beef Association supported the Water Rights Protection Act, a bill that would have prevented federal agencies from requiring certain entities to relinquish their water rights to the United States to use public lands.^[14]^[15]

In 1996, cattle prices decreased substantially, and National Cattlemen's Beef Association lobbied the US federal government for assistance.^[16]

References

^ ^a ^b ^c ^d ^e ^f ^g ^h "Form 990: Return of Organization Exempt from Income Tax". National Cattlemen's Beef Association. September 30, 2015.
^ "Senior Leadership Team". National Cattlemen's Beef Association. Retrieved March 21, 2017.
^ ^a ^b "About". NCBA. Retrieved 2020-05-20.
^ Chung, Grace (July 21, 2014). "REMEMBERING JAMES GARNER: ACTOR AND POLAROID SPOKESMAN". Ad Age. Retrieved 11 October 2017.
^ ^a ^b Lazarus, Oliver; McDermid, Sonali; Jacquet, Jennifer (2021-03-25). "The climate responsibilities of industrial meat and dairy producers". Climatic Change. 165 (1): 30. Bibcode:2021ClCh..165...30L. doi:10.1007/s10584-021-03047-7. ISSN 1573-1480. S2CID 232359749.
^ "Beef Industry Tries to Erase Its Emissions With Fuzzy Methane Math". Bloomberg.com. 2021-10-19. Retrieved 2021-10-22.
^ Gustin, Georgina (2021-04-02). "Big Meat and Dairy Companies Have Spent Millions Lobbying Against Climate Action, a New Study Finds". Inside Climate News. Retrieved 2022-01-07.
^ "Beef Checkoff Contractors". Beef Checkoff. Retrieved 2020-05-20.
^ "About the Beef Checkoff Program". Beef Checkoff. Retrieved 2020-05-20.
^ "Events". NCBA. Archived from the original on 2020-05-19. Retrieved 2020-05-20.
^ "Cattlemen to Cattlemen". www.rfdtv.com. Retrieved 2020-05-20.
^ ^a ^b "H.R. 311 - CBO". Congressional Budget Office. 6 November 2013. Retrieved March 10, 2014.
^ ^a ^b "Committee passes legislation to ease burden of SPCC program". High Plains Journal. December 23, 2013. Archived from the original on March 11, 2014. Retrieved March 11, 2014.
^ "H.R. 3189 - CBO". Congressional Budget Office. 9 December 2013. Retrieved March 11, 2014.
^ "Urge Congress to Support of the Water Rights Protection Act". National Cattlemen's Beef Association. Archived from the original on February 20, 2014. Retrieved March 12, 2014.
^ Stout, Hilary; Ingersoll, Bruce. "Clinton approves actions to beef up beef prices". Wall Street Journal. May 1, 1996. p. A2.