The volcanically active area is famous for the Naruko Hot Spring Villages (鳴子温泉郷), a cluster of five villages -- Naruko, East Naruko, Nakayamadaira, Kawatabi and Onikōbe -- with abundant hot springs. The reputed curative properties of the springs make them especially popular with people in ill health. Several ski resorts also operate nearby in the winter.
Naruko is one among many places to claim to have originated the kokeshi, a cylindrical wooden doll emblematic of Tōhoku. The Japan Kokeshi Museum is located in Naruko, and some 80 craftsmen work full-time at the art today.
Transport
Naruko is accessible by train on the JR EastRikuu East Line, some 40 minutes from Furukawa Station, where connections to Tokyo can be made via the Tōhoku Shinkansen. National Highways 47 and 108 also pass through the area.
Demographics
In 2003, the town had an estimated population of 8,764 and a population density of 26.76 persons per km². The total area was 327.55 km².