New Japan Pro-Wrestling president and CEO Takami Ohbari and TV Asahi representative Hiroyoki Mihira announced the creation of the title at Declaration of Power on October 10, 2022.[2] The championship is seen as a celebration of both the upcoming 50-year anniversary of the partnership between the two companies, as well as the continued growth of NJPW World, New Japan Pro-Wrestling's online streaming service. Ohbari also expressed encouragement for younger wrestlers on the roster to compete for the championship.[2][4]
All matches contested for the championship will be held with a 15-minute time limit.[2] Furthermore, due to its nature as a television championship, all championship matches (including all matches in the inaugural tournament) will be available for free through the NJPW World service, as well as through New Japan Pro-Wrestling's social media platforms.[2]
Inaugural championship tournament (2022–2023)
The first champion was determined in a sixteen-man single-elimination tournament, which began on October 14, 2022, at Battle Autumn (Night 1) and concluded on January 4, 2023, at Wrestle Kingdom 17.[5][6] In the event of a time limit draw during the tournament, the winner (and thus, person advancing) was decided by a coin toss.[5]
As of January 2, 2025, there have been six reigns between five champions. Zack Sabre Jr. was the inaugural champion and also holds the most reigns with the title at two. Ren Narita is the current champion, in his first reign. He won the title by defeating Jeff Cobb and Yota Tsuji in a 3-way match at King Of Pro Wrestling on October 14, 2024 in Tokyo, Japan.