NET (brand)

NET
The storefront of a NET clothing shop in Hsinchu City
Product typeCasual lifestyle clothing
OwnerJu Fu Fashion Development Corp.
CountryTaiwan
Introduced1991
MarketsTaiwan
Websitewww.net-fashion.net

NET is a Taiwan-owned clothing company that makes mass-market casual clothing and other items, selling the bulk of its products in Taiwan.[1] It was founded in 1991 and currently has 144 stores across Taiwan.[2]

History

In Taiwan in the 1960s and 1970s, the clothing industry was booming, and many garments were manufactured in Taiwan. However, as the volume of garments increased, some garments did not meet the requirements of foreign original manufacturers, or the garments had defects or transportation delays. However, Taiwanese OEMs must face the pressure of inventory accumulation due to returns from foreign original manufacturers. The Housewives Shopping Mall mainly sells ready-made clothing for export. In order to solve the problem of insufficient supply, it began to invest in a business model focusing on self-developed products and designed clothing.[3]

In October 1991, Taiwan's first self-created clothing brand NET was established in Housewives Mall.[4]

In 1993, Housewives Mall opened its first flagship store on Nanjing East Road, Taipei City.

In 1996, the Housewife Shopping Mall was renamed Jia Fang Clothing Co., Ltd. (J-fun Corp.).

In 1997, Jia Fang Clothing entered the information industry and established the large-scale information store "T.T. Station Information Plaza" on the first floor and first basement floor (Shude Building) of No. 36, Section 1, Zhongxiao West Road, Zhongzheng District, Taipei City.

In 2008, Jiafang Fashion was renamed Ju Fu Fashion Development Corp.[5]

See also

References

  1. ^ "NET屹立不搖抵擋快時尚危機！　連續13年行善受肯定". ETtoday. 2022-02-21. Retrieved 2024-04-09.
  2. ^ 方翊倩 (2024-01-03). "NET被品牌夾殺卻不倒 網紅曝3優勢：外國人來台必逛". China Times. Retrieved 2024-04-09.
  3. ^ "台灣本土服飾NET屹立不搖30年！從前身「主婦商場」進軍快時尚". United Daily News. 2024-02-19. Retrieved 2024-04-09.
  4. ^ "NET 為什麼在台灣這麼多年都不倒？". Business Today. 2018-01-29. Retrieved 2024-04-09.
  5. ^ Keoni Everington (2023-05-05). "Taiwan's NET sells polo shirts with Ukrainian flag". Taiwan News. Retrieved 2024-04-09.
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