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NASCAR on The CW is the branding used for broadcasts of NASCAR races on The CW Network, which will broadcast the entire NASCAR Xfinity Series season from 2025 to 2031. The channel will also broadcast the Xfinity Series playoff races in 2024 as well as the regular season finale at Bristol Motor Speedway in a collaboration with NBC Sports in preparation for becoming the full season broadcaster of the series in 2025.

On July 28, 2023, NASCAR announced that CW Sports would gain the TV broadcast rights to the Xfinity Series starting in the next TV contract which would begin in 2025. Unlike the previous 2015 to 2024 TV contract where Fox and NBC shared the TV rights, The CW would broadcast the full season for the series, similar to the TV contract before that from 2007 to 2014 where ESPN aired every race of the series (which was the Busch Series in 2007 and the Nationwide Series from 2008 to 2014) on TV. NASCAR Productions will produce the broadcasts in-house from its new studio in Concord, North Carolina.^[1]

On April 11, 2024, NASCAR announced that The CW would air the final eight races of the 2024 NASCAR Xfinity Series season under a sublicense agreement. The races would remain produced by NBC Sports, using its NASCAR on NBC production with lead commentator Rick Allen and analysts Jeff Burton and Steve Letarte.^[2]

Play-by-play TBA

Color commentators TBA

The CW has yet to announce their entire lineup of broadcasters for the 2025 season and beyond.^[2]