On January 1, 2015, HC2 Holdings, Inc. subsidiary Dusenberry Martin Racing (DMR) acquired the NASCAR video game licence as well as "certain NASCAR-related assets" from Eutechnyx.[2][3] Dusenberry Martin Racing said that a 2015 update to NASCAR '14 would be released in May for the Xbox 360, PlayStation 3, and Windows PC, which had already been in development by Eutechnyx. Because it is an update, many features from previous NASCAR The Game installments are present. A 2016 version, NASCAR Heat Evolution,[4] was developed by Dusenberry Martin Racing for the eighth generation consoles.[2][1][5]
To promote the game, DMR signed several NASCAR drivers as "Game Ambassadors", including Erik Jones (as part of a promotion with GameStop), Joey Logano, Ryan Blaney, Darrell Wallace Jr., and Matt Tifft.[1][6] An updated version of the game called NASCAR '15: Victory Edition, which included all paint schemes and DLC and all patches, was released in October 2015, at no additional cost for those who purchased the original version of the game.[6][7][8]
In addition to several patches to fix issues within the game,[10] three DLC packs came to add more paint schemes to the game.[5] The DLCs were released worldwide in mid to late-August 2015.
NASCAR '15 Victory Edition is a NASCAR video game and a free update to the preceding NASCAR '15. Developed and published by new NASCAR video game licensee Dusenberry Martin Racing, it is available on the seventh generationPlayStation 3, and Xbox 360 consoles as well as Microsoft Windows. Physical copies of the console version were available at multiple retailers, with digital downloads then-available on the PlayStation Network and Xbox Live. Steam sold the game for the Windows PC.[11]
Victory Edition is the first NASCAR game to feature alcohol sponsorship, with Brad Keselowski's Miller Lite branding appearing in the game for users verified to be over 21 years of age.[12]
The game also featured an update for the 2016 season.[12]