Georgi Derluguian has described him as a "wonderfully opportunistic journalist" and an "autodidactic master of Chechen war propaganda" who, outside Islamic sources, also quotes Western authors such as Gramsci and Huntington.[2]
After the Chechendeclaration of independence by Dudayev, Udugov joined the ruling structures of the Chechen separatist government, serving as press secretary. During the 1994-1996 war, the ways in which he distributed information about the conflict, although crude by the Western standards, were still more professional than those of the Kremlin and the Russian federal forces. In August 1996, Movladi Udugov was appointed the First Deputy Prime Minister of Chechen Republic for state policy and information in the war-time cabinet of Zelimkhan Yandarbiyev who became an acting president after the death of Dudayev. For his role in the Chechen victory in information warfare (and the whole war) Udugov was awarded the Ichkeria's highest medal, Honor of the Nation. Among his Russian enemies, he became known as "the Chechen Goebbels".
Russian authorities accused him of being one of the main organizers of the Chechen rebel-led attack on Dagestan in August 1999, and Udugov is wanted by the Russian federal government since 20 March 2000, accused of having violated Article 279 of Russia's criminal code, which outlaws "armed uprisings."[4] At the start of the Second Chechen War in September 1999, Udugov left Chechnya to abroad, resulting in a rapid decline of his influence on the Chechen separatist movement at the time. There were reports about his stay in Afghanistan, Scandinavia, Turkey, Persian Gulf countries and possibly United States; although no evidence has been offered to support any of these claims. His current whereabouts are unknown. Since February 2006, following his victory in a dispute with exiled moderate Chechen leader Akhmed Zakayev, he once again became an official rebel spokesman, heading National Information Service (NIS) of the State Defense Council.[6] In October 2007, Udugov was said to be the author of the proclamation of the Caucasus Emirate;[7] during the following constitutional crisis, the ChRI government in exile led by Zakayev dismissed Udugov from the post of the head of NIS and abolished the service.[8] Since 2007, Udugov runs the Informational-Analytical Service of the Caucasus Emirate.