Radio broadcasting company in California, United States
"Saul Levine" redirects here. For the Canadian psychiatrist of the same name, see Saul V. Levine.
Mount Wilson FM Broadcasters, Inc., a subsidiary of Mt. Wilson Broadcasting Inc., is a Los Angeles-based radio broadcasting company owned by Saul Levine. The company was founded in 1959, and Levine is the only independent operator of an FMcommercial radio station in Los Angeles, that being KKGO-FM, today.[1][2]
Levine established KKGO-FM in 1959 (originally KBCA) on limited funds, helped greatly by the fact that he was able to buy a used FM transmitter for $1,500 from a Michigan station which had gone off the air. The station's original antenna was built in a garage for $300.[3] He cleared brush with a tractor on land that he rented from the U.S. Forest Service for $350 a year. Initially, KKGO was a classical station and the first broadcast was a selection from Franz Lehár's Land of Smiles. But the station was unable to compete for advertising.
As a result, it changed to an all-jazz format and remained jazz until 1989 when it switched back to classical as a result of KFAC changing its format.[3] KBCA was one of Los Angeles' main jazz stations, with shows hosted by disc jockeysRick Holmes (also a Grammy nominated spoken word recording artist), Jim Gosa, Chuck Niles, Jai Rich, Dennis Smith and Richard Leos, who handled a pioneering Latin jazz show in the evenings.[4] In 1969, KBCA tested jazz performers as hosts, including weekly shows for Gerald Wilson and Calvin Jackson.[5]
In 1969, KBCA hosted a "jazzmobile" series of free concerts around the city, with a flatbed truck setting up in shopping centers and city parks, to expose listeners in the Central Los Angeles area and around colleges to jazz. Jimmy Witherspoon appeared on the first jazzmobile free concert.[7]
In 1974, Levine participated in Los Angeles Jazz Week which was proclaimed by then-mayor Tom Bradley.[8]
In 2007, KKGO adopted a country music format due to declining revenues.[3] Although the station is now worth at least $100 million, Levine has refused to sell the business, saying that his wife doesn't want him sitting around the house all day.[citation needed]
Levine has two children, both of whom are involved in the family business. His son Michael was marketing director for KMZT.