The newspaper was founded in 1780 by the Reverend Sir Henry Bate Dudley, former editor of The Morning Post. It was initially a liberal paper aligned with the Prince of Wales, but later became aligned with the Tories.[1] In 1843, it was bought by Edward Baldwin, then after his death in 1848 was acquired by James Johnstone, who also owned the Evening Standard. He differentiated the two newspapers by charging 4d a copy for the Herald and only 2d for the Standard. This was initially successful, and he briefly created the Evening Herald as a companion to the Morning Herald, but neither edition made a profit, the evening edition soon closing and the Morning Herald closing in 1869.[2]
