Mojo (soft drink)

Mojo
TypeCola
ManufacturerAkij Group
DistributorAkij Food & Beverage Limited (AFBL)
Country of origin Bangladesh
Region of originKawran Bazar, Dhaka
Introduced2006; 18 years ago (2006)
ColorCaramel E-150d
VariantsNaga Mojo
Related productsPepsi
RC Cola
Afri-Cola
Postobón
Inca Kola
Kola Real
Cavan Cola
Est Cola
Websitewww.akijfood.com

Mojo is a carbonated soft drink with a cola flavor manufactured by the Akij Food and Beverage Limited (AFBL).[1]

History

The brand was launched in April 2006 by Akij Group's sister project Akij Food & Beverage Limited (AFBL).[2][3] Mojo manufactures and distributes not only domestically but also exports and distributes abroad. Mojo is exported to 47 countries around the world.[4][5]

After the 2023 Israel–Hamas war, many Muslims in Bangladesh began boycotting the products of various companies, including Coca-Cola, due to its affiliations with the state of Israel. During the same period, Mojo showed support for Palestine by creating a donation project where every ৳1 BDT (approximately $0.0084 USD) would go to the Palestine donation fund. This led to a significant rise in their sales, marking the highest in their history, as they faced product shortages due to the high demand. Meanwhile, Coca-Cola's sales in Bangladesh decreased by 60 percent.[6]

On 2 January 2024, Sheikh Shamim Uddin, chairman of Akij Group, presented a cheque of 50 lac taka or $41,821 USD to the Palestinian ambassador.[7] Through the World Food Program (WFP), Akij Welfare Trust and Mojo have donated Tk 61,750,000 or $516,493 USD to Gaza and Tk 15,000,000 to Palestine Embassy as of June 2024.[8]

Other flavors

References

  1. ^ "Mojo's Gaza aid also rockets its sales". The Business Standard. 2024-03-12. Retrieved 2024-06-25.
  2. ^ মোজো'র ১৭তম জন্মদিন উদযাপন. Bangla Tribune (in Bengali). 14 April 2023. Retrieved 11 October 2024.
  3. ^ "Bangladeshi soft drink brand "Mojo"". www.coursehero.com. Retrieved 2024-07-08.
  4. ^ "AKij Food & Beverage". www.akijfood.com. Retrieved 2024-06-25.
  5. ^ "Akij Venture Ltd". www.akijventure.com. Retrieved 2024-06-25.
  6. ^ "গাজা যুদ্ধকে কেন্দ্র করে বাংলাদেশে কোমল পানীয়র বাজারে যে 'কোল্ড ওয়ার' চলছে". BBC News বাংলা (in Bengali). 2024-06-12. Retrieved 2024-07-11.
  7. ^ bdnews24.com. "ফিলিস্তিনিদের অর্থ সহায়তা দিল 'মোজো'". ফিলিস্তিনিদের অর্থ সহায়তা দিল ‘মোজো’. Retrieved 2024-06-25.{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. ^ "Akij Welfare Trust and Mojo donated to Gaza and Palestine Embassy". www.facebook.com. Retrieved 2024-07-10.
  9. ^ "Mojo brings new drink Naga Mojo". daily-sun. June 2021. Retrieved 2024-06-25.
  10. ^ "Naga Mojo Can - Online Grocery Shopping and Delivery in Bangladesh". Grocery. Retrieved 2024-06-25.

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