Miss Bhutan is a national beauty pageant based in Bhutan.^[1][2] The first Miss Bhutan pageant was held in 2008, the first winner of Miss Bhutan, Tsokye Tsomo Karchung, participated in Miss Earth 2008 beauty pageant, an annual international beauty contest promoting environmental awareness.^[3][4][5] She took part in the 8th Edition of Miss Earth, Miss Young International in Taiwan, and Miss Safari 2008 in Kenya. The second Miss Bhutan was held in 2010 where Sonam Choden Retty was the winner and held the title for the longest period (2010-2021). The third edition of Miss Bhutan was held only after a decade, Tashi Choden took the title and is now the reigning queen. She is the first one in the country to represent in the Miss Universe.

The Miss Bhutan is organized and produced by MPC Bhutan Entertainment, a film production company based in Thimphu, the capital city of Bhutan. On October 10, 2008, MPC Bhutan entertainment organized Miss Bhutan pageant and launched it first Miss Bhutan beauty pageant.^[5] The Founding President of Miss Bhutan Pageant is Karma Tshering.^[6][7]

The selection of the Miss Bhutan finalists and eventually the winner of the pageant is based on the decision of a panel of judges on the performance and physical attributes of the candidates and not by public voting system. The winner of Miss Bhutan receives a cash prize of Nu 100,000. The Miss Bhutan crown, designed in Bhutan, is worth another Nu 100,000.^[6]

In 2008, the winner represented the country at Miss Earth beauty pageant. Although there was no swimsuit round in the actual Miss Bhutan contest, the winner is trained in an enclosed area for the swimsuit competition in preparation for the international Miss Earth competition.^[6] 77 contestants from all across Bhutan registered for the Miss Bhutan 2008, but only 20 contestants were short listed in the main event after the preliminary round.^[7]

On November 9, 2008, Miss Bhutan 2008 Tsoki Tsomo Karchung participated in the 8th edition of Miss Earth beauty pageant, which was held at the Clark Expo Amphitheater in Angeles, Pampanga, Philippines.^[8][9][10] Eighty-five women arrived from October 19, 2008 in the Philippines.^[11][12]

After a hiatus of 12 years, the Miss Bhutan pageant made a triumphant return, generating widespread excitement and attention. The event witnessed a notable surge in participation by exceptionally talented women, surpassing previous editions. Tashi Choden emerged as the victor, attaining the coveted title of Miss Bhutan 2022 and subsequently securing the historic distinction of becoming the first Bhutanese representative at the esteemed Miss Universe pageant.^[16][17] Additionally, Sonam Pelden and Eden Zangmo earned the distinctions of 1st and 2nd runners-up, respectively, in the pageant.

In the aftermath of Miss Bhutan 2010, renowned for its commitment to promoting social causes through beauty, the organization has consistently facilitated opportunities for women across the nation. It has served as a catalyst for numerous aspiring female participants, showcasing exceptional talents during the pageant. Notably, Sonam Choden Retty earned the prestigious title of Miss Bhutan 2010, while Kinley Yangden Dorji and Tenzin Norden secured the positions of 1st and 2nd runners-up, respectively, further exemplifying the pageant's dedication to recognizing and celebrating the achievements of exceptional women.

Miss Bhutan 2008 marked a significant milestone as Bhutan's inaugural national pageant, introducing a refreshing and inspiring platform for the nation's citizens. This pioneering event attracted a cadre of exceptionally talented women whose accomplishments resonated with thousands of women across the country, ushering in a new era in Bhutanese cultural and societal norms. Notably, Tsokye Tsomo Karchung emerged as the first-ever Miss Bhutan, attaining both the prestigious title and subsequent recognition as one of the country's most accomplished women. She also took the title of Miss Photogenic and Miss Talent.^[18] Shelkar Choden secured the position of 1st runner-up, while Tshering Pem claimed the distinction of 2nd runner-up, contributing to the pageant's legacy of celebrating and promoting remarkable female achievements.

The grand finale of Miss Bhutan 2008 was held on 10 October 2008 in the YDF Auditorium, the nations's biggest auditorium hall. The pageant was judged by five famous personalities and two international judges, Kelly Dorji, actor/model popular in Bollywood Film Industry and Charm Osathanond, Miss Thailand 2006.^[7][18]

Miss Bhutan represented Bhutan in Miss Earth 2008, Miss Young International in Taiwan, and Miss Safari 2008 in Kenya.^[18]

The Bhutan Information Communication and Media Authority (BICMA), Bhutan's media regulatory body did not allow the contest to use the Gross National Happiness tag, as they believed its use didn't correspond with beauty contests.^[19]