2019–present: Eurovision Song Contest and American Idol
In January 2019, Rice was confirmed as one of six artists competing in Eurovision: You Decide, the British national selection show for the Eurovision Song Contest 2019. On 8 February 2019, he won Eurovision: You Decide with the song "Bigger than Us", written by Laurell Barker, Anna-Klara Folin, John Lundvik and Jonas Thander, and represented the United Kingdom in the Eurovision final in Tel Aviv, Israel and came in last position with 11 points.
On the seventh ABC season (or the 22nd overall) of American Idol in 2024, Rice auditioned with the song "Because of You" by Kelly Clarkson,[4] receiving 'yes' votes from all three judges: Lionel Richie, Katy Perry, and Luke Bryan. This earned him a golden ticket, advancing him to Hollywood week.[3] He was not seen singing again during the Hollywood rounds however, and was eliminated during the final judgment alongside another British contestant competing by way of visa: former The X Factor series 15 runner-up, Scarlett Lee.