Men's Non-no was started in 1986, and the first issue appeared in 1987.[1][3] The magazine is headquartered in Tokyo and published monthly by Shueisha.[3][4] Although the monthly is mostly read by young men and university students, its readers also include females.[5] The magazine covers articles on lifestyle, music and football with a special reference to fashion.[5] It has recurring models from different racial backgrounds.[2] It also features young male celebrities.[6] In 1999 the circulation of Men's Non-no was 370,000 copies.[7]
^ abFabienne Darling-Wolf (2006). "The Men and Women of non-no: Gender, Race, and Hybridity in Two Japanese Magazines". Critical Studies in Media Communication. 23 (3): 181–199. doi:10.1080/07393180600800734. S2CID144495642.