The site was created on an area of land called Buffalo Bill's Field, after Colonel William "Buffalo Bill" Cody's Wild West Show was held there between 28 September and 3 October 1891.[3] Two years later, in September 1893, Clifton RFC played on the site for the first time.
During the First World War the site was converted into allotments, but after the war Buffalo Bill's Field was bought by Sherriff of Bristol Sir Francis Nicholas Cowlin and given to Bristol Rugby Club. It was opened as the Memorial Ground on 24 September that year by G. B. Britton, the Lord Mayor of Bristol.
Situated on Filton Avenue in Horfield, Bristol, it has developed significantly over the years. A massive crowd turned out to watch the first Bristol game to be held there against Cardiff, but did so from wooden terraces and stands.[4] With the advent of leagues in the late 1980s, Bristol looked to develop the ground, replacing the old Shed on the north side with the Centenary Stand to mark the club's 100th anniversary in 1988. The West Stand, an original feature of the ground, was demolished in 1995 having been condemned, and replaced.
In 1996, Bristol Rovers moved in as tenants of Bristol Rugby Club, and then entered into joint ownership through the Memorial Stadium Company. After just two years, in 1998, the rugby club was relegated from the Premiership (causing them severe financial difficulties) and under the terms of the agreement Bristol Rovers were able to buy Bristol Rugby's share of the stadium for a "nominal fee", a clause designed to protect either party should one or the other fall into financial difficulties. The rugby club became tenants in their original home.
By 2005, the Memorial Stadium was hosting Bristol Rugby Club back in the Guinness Premiership, with Bristol Rovers continuing to compete in the lower levels of the Football League. A roof was added to the Clubhouse Terrace (paid for by Bristol Rovers supporters' efforts) and temporary stands at the south and south-west of the ground raised capacity to 11,916. Bristol Rugby were again relegated from the Premiership in 2009.
In February 2013, after months of speculation,[5] Bristol Rugby announced that they would move and share a ground with Bristol City at the redeveloped Ashton Gate.[6] The rugby club played their final game at the Mem on 4 June 2014, a Championship play-off final second leg against London Welsh.[7] There was no fairytale ending for Bristol though as London Welsh won the game 21–20 to condemn the side to a sixth straight season outside the Premiership.[8]
The ground has remained a focal point for the wider Bristol community, and a minute's silence is held annually at the closest game to Remembrance Sunday, while on 11 November a service of remembrance is held at the Memorial Gates with players and officials from both Bristol Rovers and Bristol Rugby attending the service each year.[9] On Christmas Eve 2015, the memorial gates were vandalised by Bristol City supporters.[10]
In 2017 there was a crowd recording for the Aardman Animations film Early Man at the Memorial Stadium.[13] The stadium features in the music videos for Kano's This Is England[14] and Idles' Great.[15]
Stadium future
The Memorial Stadium Company proposed a wide-ranging £35 million refurbishment of the Memorial Stadium, bringing it up to an 18,500 all-seater capacity.[16] On 17 January 2007, Bristol City Council granted permission for the stadium redevelopment.[17]
The new stadium would have included[18][19] a 97-room hotel, 99 student flats, a restaurant, a convenience store, offices and a public gym.
On 17 August 2007, it was announced that the stadium's redevelopment had been delayed and would commence in May 2008 and finish in December 2009. During this time period of reconstruction, Bristol Rovers would have groundshared with Cheltenham Town at Whaddon Road[20] while Bristol Rugby would have played across the Severn Bridge, sharing the Rodney Parade ground in Newport.[21] The Section 106 legal agreement, which was the main cause for the delay in the redevelopment, was finally signed on 4 January 2008,[22] but more delays were encountered when on 30 May 2008 Rovers admitted that their preferred student accommodation providers had pulled out of the project, leaving the club to find an alternative company.[23] This caused the redevelopment to be put back another year, to 2009.[24] More delays, mostly attributed to the ongoing financial crisis, meant that by mid-2011 the stadium redevelopment had yet to begin.
In June 2011, Bristol Rovers announced its intentions to relocate the club to the newly proposed UWE Stadium instead of redeveloping the Memorial Stadium. In order to fund the new stadium, the Memorial Stadium was to be sold to supermarket chain Sainsbury's, with Rovers paying a peppercorn rent, with work to redevelop the site not beginning until Rovers completed their move to the new stadium.[25] Planning permission was granted for the UWE Stadium site in July 2012[26] and the Sainsbury's plans for the Memorial Stadium in January 2013.[27] Work was expected to begin on the UWE Stadium shortly after but multiple delays caused by legal challenges held the project up.[28][29] In 2014, Sainsbury's pulled out of the project and were subsequently taken to court by Rovers.[30] Sainsbury's won the court case and appeal that followed leaving the entire project again in doubt.[31][32]
In August 2017, following the takeover of the club by the Al-Qadi family, and extensive negotiations with the UWE, the club announced that it was no longer looking to build a new stadium in collaboration with the UWE but would once again explore redeveloping the Memorial Stadium instead.[33]
Before the 2019/20 League One campaign, Rovers redeveloped the bar under the Poplar Insulation stand and subsequently reopened it as a "club superstore". The new club bar was opened in the place of the former club shop.
On 28 April 2023, Bristol Rovers announced plans to remove the South Stand, a temporary tent that had been there since the stadium's redevelopment in 1995/1996. In June 2023 the stand had been completely removed and the land was ready to be rebuilt. The stand will increase the stadiums capacity by 3,414 seats and will boost the stadiums capacity to 12,500.[34][35] In July, local media reported that work on the new stand had commenced without planning permission.[36] A club statement released on 2 August 2023 confirmed that "due to issues outside of the club's control", the improved south stand would not be ready for the start of the new season.[37] On 15 November 2023, it was confirmed that planning permission had been granted with conditions.[38]
In October 2023, Rovers' new owner Hussain AlSaeed confirmed that the club's proposed move to a potential new stadium at the Fruit Market site had fallen through and they would instead focus on redeveloping the Memorial Stadium. The plans included development on both the East and North stands upon completion of the South Stand, increasing the ground's capacity to between 16-17000.[39]
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