MISA seeks ways in which to promote the free flow of information and co-operation between media workers, as a principal means of nurturing democracy and human rights in Africa. The role of MISA is primarily that of a coordinator, facilitator and communicator, and for this reason MISA aims to work together with all like-minded organisations and individuals to achieve a genuinely free and pluralistic media in southern Africa.
Advocacy: To conduct advocacy in accordance to the organisation's mission, act on media freedom violations and conduct research as the basis of specialised and popularised publications.
News Exchange: To facilitate news exchange (to make sure that local news from the independent media is made accessible to the whole region and that regional news from the independent media is made accessible to the world)
It also belongs to the IFEX Tunisia Monitoring Group, a coalition of 16 free expression groups that lobbies Tunisia to improve its human rights record.