Meatless Farm

Meatless Farm
Company typePrivate
IndustryFood
Founded2016; 9 years ago (2016)
FounderMorten Toft Bech
Headquarters
Leeds, U.K.[1]
ProductsMeat analogues
Number of employees
100[2]
Websitemeatlessfarm.com

Meatless Farm is a British company that produces vegan, plant-based meats which are made primarily from pea protein. It was founded in 2016 by the Danish entrepreneur, Morten Toft Bech.

History

The company produces plant-based meats which are made primarily from pea protein.[1] It was founded in 2016 by Morten Toft Bech, a Danish entrepreneur and former trader.[3] As of October 2020, Meatless Farm employs 100 people in Leeds, Amsterdam, New York, and Singapore.[2]

The company started production in 2018,[4] and initially sold its products in British supermarkets. In September 2019, Meatless Farm expanded to the United States through a partnership with American supermarket Whole Foods.[5] In October its burger became the first plant-based burger to be added to the menu of British pub chain Wetherspoons.[6]

In September 2020, Meatless Farm secured £24m of funding.[7] The company had previously raised £14m from investors including Channel 4.[8][9]

On 12 June 2023, Meatless Farm made its entire 50 strong workforce redundant and entered administration.[10][11]

The company was bought out of administration by VFC Foods[12] in August 2023 and products under the brand name will reappear in Asda supermarkets.[13]

See also

References

  1. ^ a b Smithers, Rebecca (3 August 2020). "Vegan food company provokes with M*** F*** advertising campaign". The Guardian. Retrieved 29 September 2020.
  2. ^ a b Rodionova, Zlata (1 October 2020). "'Post-Covid, we all want to be healthier': How vegan brand Meatless Farm is changing habits for good". The Independent. Archived from the original on 12 May 2022. Retrieved 5 October 2020.
  3. ^ Duke, Simon (28 May 2019). "Vegans scent victory in a retreat from meat". The Times. Retrieved 29 September 2020.
  4. ^ Jolly, Jasper (1 December 2019). "Plant-based food firm Meatless Farms hires former Lidl boss". The Guardian. Retrieved 29 September 2020.
  5. ^ Darrah, Kim (16 January 2020). "Plant-based meat startup Meatless Farm goes for a healthy image". Sifted. Retrieved 29 September 2020.
  6. ^ Smithers, Rebecca (7 October 2019). "Wetherspoon's adds its first ever fake-meat burger to menu". The Guardian. Retrieved 29 September 2020.
  7. ^ Smithers, Rebecca (28 September 2020). "Tesco sets 300% sales target for plant-based alternatives to meat". The Guardian. Retrieved 29 September 2020.
  8. ^ Frost, Maisha (3 June 2020). "Meatless Farm Co serves up tasty plant alternatives for meat eaters worldwide". Daily Express. Retrieved 29 September 2020.
  9. ^ Osborne, Alistair (23 September 2019). "Channel 4 takes a bite of Meatless Farm Company". The Times. Retrieved 29 September 2020.
  10. ^ Dempsey, Jemma (12 June 2023). "Meatless Farm: Vegan mince firm on brink of collapse". BBC. Retrieved 14 June 2023.
  11. ^ Ridler, Gwen (12 June 2023). "Meatless Farm staff made redundant as manufacturer appoints administrators". Food Manufacture. Retrieved 14 June 2023.
  12. ^ Foreman, Polly (20 June 2023). "'We're Only Just Getting Started': VFC Set To Save Meatless Farm Amid Bankruptcy Fears". Plant Based News. Retrieved 12 August 2023.
  13. ^ "MEATLESS FARM PRODUCTS RETURN TO ASDA STORES". Grocery Gazette. Retail Gazette. 7 August 2023. Retrieved 12 August 2023.
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