Mayra Verónica Aruca Rodríguez (born August 20, 1980) is a Cuban singer, actress, model, and television public figure who became popular for her appearances on Spanish-language television.[2][3][4] Verónica's role in Univision's Don Francisco Presenta brought her to the attention of FHM magazine's US edition. After appearing in FHM, she went on to do additional magazine work. She has taken part in many Spanish-language television shows, as well as appearing in music videos and television commercials.[3]
In 2012, Verónica signed an exclusive worldwide co-publishing deal with BMG Chrysalis in the US. In 2013, she signed with Simon Cowell's label Syco Music (Sony Music). Her debut EP, "Mama Mia", was released on August 29, 2013, on Syco Music by Sony Music Entertainment UK. In 2015, Mayra Veronica signed a major record worldwide deal with Warner Bros. Records.[5]
The Cuban-American's career has seen her grace the covers of Billboard Magazine, FHM, Shape & Maxim, along with high-profile national ad campaigns with L'Oréal, Coca-Cola & Nike.
She is a spokeswoman for the USO and is the founder of MVA Entertainment Group, a company dedicated to the promotion, publicity and management of independent music artists.
Early life
Mayra Verónica was born in Havana, Cuba, where her father was a member of one of Cuba's rock bands, Los Dada. At the age of six, she moved to Miami with her mother,[3] Mayra Rodriguez, leaving behind the rest of her family, including her father, Arturo Aruca, and sister, Giselle Guzman. Her father came a year later and reunited with Veronica and her mother, while her sister was unable to meet them until thirteen years later. Mayra grew up with little money and food was sometimes scarce.[3][4]
Pageants and modeling
Verónica continued school, and after joining a local beauty pageant and becoming Ms. Miami, the photographer who covered the event was captivated by Mayra's photos, and invited her to his studio for free sessions. Thus, Mayra obtained her first modeling book and signed with a local agent in Miami. The agent sent her to an audition for a local TV entertainment news show "Miami Hoy" (at the time Mayra was at Florida International University majoring in psychology and theater). She did not know much about being a reporter but determined she could act like one.[3]
She began as a correspondent but was promoted to celebrity hostess for Miami Hoy where she was seen writing, producing and editing her own segments as she interviewed a roster of celebrities, ranging from Donald Trump, Oscar de la Renta, Hugh Hefner,Marc Anthony and Dennis Rodman. Throughout, Verónica traveled to New York to continue acting training at the Lee Strasberg Institute to fine-tune her craft, until the station (owned by Media One) was bought by AT&T Corporation and subsequently closed.
After graduating from Florida International University with a major in psychology and a minor in business and theater, she turned to acting full time and moved to New York City to graduate from the famed Lee Strasberg Theatre and Film Institute. Mayra went on to star in feature roles in PBS productions and films such as Tumbe, The Suitor and Pledge This.[6][7]
Verónica landed a made-for-TV movie called The Suitor and did commercial campaigns for Nike, L'Oréal, and Coca-Cola. Univision announced a new show hosted by Don Francisco. They wanted Verónica to be their model and co-host but with one catch. Due to her ample curves, her last appearance on screen for the day would entail her backside presented before turning around to face the camera, to which she gladly agreed. Once the show aired, the model with the great backside became the talk of Latinos everywhere, so much so, the American press became interested.
Cover girl
FHM, the top men's magazine of the time, contacted Veronica's publicist to ask for a feature spread on their magazine. Veronica agreed and after mail requesting her return, she went on to appear on the cover of the FHM exclusive collection book,[3] which included top sex symbols of the decade such as Pamela Anderson, Eva Longoria, and Carmen Electra. From 2004 to 2010, Mayra Verónica made FHM's "Sexiest Women in the World" list six years in a row. She was featured on other covers for FHM, Billboard Magazine, Maxim, Edge, GQ, Cosmo, Shape, and over 100 other national and international covers. Her popularity on such covers made her website one of the top traffic websites, with more than 4 million hits biweekly. With her popularity came emails from soldiers stationed in Iraq asking for her posters and, by now, famous calendars. Veronica's management sent a care package of approximately 5000 posters. Shortly thereafter, the military named her the favorite pin-up girl for the US Marines and the USO asked her to tour with the troops.
Upon her return from the tour, she was described as a "modern-day Betty Grable".[10] Verónica continued touring with the USO and became an official spokesperson, appearing with then-President George W. Bush and Gary Sinise on a panel for C-SPAN about the organization.[9]
On July 2, 2009, the New York Stock Exchange asked her to ring the NASDAQ bell for the Fourth of July week. Verónica decided to bring awareness to two of the organizations for which she's an advocate and spokesperson, The USO and UNICEF, and brought them to the bell-ringing ceremony.
Verónica continued her work with the troops by visiting the wounded at Camp Lejeune.
Music
Mayra Verónica collaborated on her first album with Univision Network in 2007, which was titled Vengo Con To (Comin' At Ya With Everything).[11][3] Performed in the musical style of reggaetón, Verónica's album included "Vengo Con To" of which King magazine said: "Verónica's moaning makes Madonna's Erotica sound like bubblegum pop… chew on that Daddy Yankee." The song charted in the Top 40 on Billboard, while the music video was reportedly banned from Latin television. The album's popularity landed Verónica a deal with Universal Motown, which put out a second single from the album titled "Mamma Mia". A third single, "Es Tan Dificil Olvidarte",[12] dedicated to fallen troops, put Verónica in the top 10 on the pop contemporary charts. In 2014, Veronica's song "Mama Mia" was nominated for "Best Latin Dance Song of The Year" by the 29th Annual International Dance Music Awards (IDMA).[13]
Verónica began 2010 on the cover of Billboard magazine [14] with a new single, "If You Wanna Fly",[15] that reached number 9 on Billboard's Hot Dance Club Play chart, number 11 on Billboard's Hot Dance Airplay chart, number 5 on Billboard Dance/Electronic sales, number 17 on Billboard Heatseekers Songs and number 74 Hot 100 Chart.[16][17] She released an album titled Saint Nor Sinner in 2012.[18] Mayra Veronica landed the cover of Billboard Magazine[19][20] again in July 2011, for the release of her new single "Freak Like Me" [21] which reached top 10 on the Billboard Hot Dance Club Charts.[22] In March 2012, Mayra Veronica's video "Freak Like Me", featuring Antonio Sabato Jr.[23][24][25] who plays Verónica's love interest, was added to MTV Hits & VHI Latin America on full rotation.[22] Mayra Veronica also worked on a parody with actor Keenan Cahill for Freak Like me which garnered millions of online views.[26]
Veronica's "Ay Mama Mia" The Remixes went number 1 on Billboard MagazineHot Dance Club Play chart in March 2013.[27] "Ay Mama Mia" was produced by Grammy-nominated producers, Dave Audé & Roy Tavaré. The video was directed by the Actor/Director Larenz Tate.[28][29] The original Spanish music video reached over 12 million views on YouTube. "Ay Mama Mia" was signed to publishing at BMG Records[30] and it was also "the official theme song for the new IFC Film The Sons of The Buena Vista Social Media Club Musica Cubana impacting theaters worldwide in 2013"[31] "The song became the most popular song on Just Dance The #1 music video game platform of all time!"[32][33] A lot of Mayra Veronica's "Ay Mama Mia's" success was attributed to not just its great sound but the influence of record executive Simon Cowell who signed Mayra Veronica and the winning song to his music label Syco Music[34] in London.[35][36][37]
Veronica's "MAMA YO!" came in later as a collaboration with the Italian Electro Swing band "The Sweet Life Society" The production is a remake of Carmen Miranda's "Mama Yo Quero". The electro-house track debuted on the US Billboard Dance/Mix Show chart and saw success in Europe and North America. The music video has over 10 Million combined views on YouTube. It was remixed with Sean Paul as a featured artist and renamed "Outta Control" before being released by BMG Records in 2016 together with Yolanda Be Cool[38]
Mayra Veronica continued to put out Club/Dance hits like latin producer Sak Noel's "No Boyfriend No Problem"[39] and Nils Van Zandt "Party Crasher" in 2018 [40]
Mayra Veronica returned after the Pandemic with a strong Latin beat. "The multi-talented Cuban American singer/songwriter released her latest infectious, intensely percussive Tropical/Latin Spanish language single on April 8, 2022 via BMG Records" [41] titled "VEN" cowritten by her and Cuban songwriter Carlos Celles[42][43] "Mayra will then follow the release of 'Ven' with a ballad titled 'Que Mas', also co-written by her and Celles and produced by Gustavo Farias, a multi-Grammy winner who has worked with Juan Gabriel, Marc Anthony, Paul Anka, Vicente Fernandez, Andrea Bocelli, Luis Fonsi" [44] The ballad expects to have its release in late 2024.
"No Boyfriend (No Problem)" (with Sak Noel, DJ Kuba & Neitan; featured vocalist)
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39
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2015
"Mama Yo!"
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2015
"Party Crasher" (with Nilz Van Zandt; featured vocalist)
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2016
"Outta Control" (with Sean Paul, Yolanda Be Cool; featured vocalist)
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2022
"VEN" (featured vocalist)
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"—" denotes a release that didn't chart.
Label signed
2013 Mama Mia: Syco Music/Sony Music UK (worldwide) Ultra Music (US & Canada)
2015 MAMA YO!: Warner Bros. Records Territory Worldwide licensed to excluding: disco: wax/Sony Music Scandinavia, EGO Music (Italy), Central Station Records/Universal Music Australia
2015 No Boyfriend: Sony Music (worldwide) Ultra Music (US)
2015 Officially signed an artist deal with Warner Bros. Records (worldwide)
2022 Officially signed a record deal with BMG Records (Worldwide)
^"Mayra Veronica". BMI.com. Broadcast Music Inc. 31 July 2008. Retrieved 30 May 2024.
^"IMDB". IMDB.com. An Amazon Co. Retrieved 30 May 2024.
^Peters, Veronica and Russell. "Vice Chairman USO Tour". Gallery. United Service Organization. Archived from the original on 2007-12-09. Retrieved 2007-11-24.
