Max Siegel (born December 31, 1964)[2] is an American corporate CEO, entertainment executive, attorney, and activist. He is the current Chief Executive Officer of USA Track & Field (USATF), the national governing body of Athletics in the United States.[1] He is also the owner of Rev Racing, a development racing team in NASCAR for female and minority drivers.[3][4]
Siegel became CEO of USA Track & Field on May 1, 2012. During his tenure, the body has initiated a new business model, including new programs, particularly in the youth and elite athlete sections.[6]
Siegel owns Max Siegel Inc. (MSI), a sports, marketing, entertainment, and media holding company. MSI's divisions include Revolution Racing, LLC (Rev Racing), a NASCAR-sanctioned and minority-owned race team; and Image Dei Music group, an urban label joint venture with Universal Music Group.[citation needed][1]
Siegel became President of Global Operations at Dale Earnhardt Inc. (DEI),[7] becoming the highest-ranking African American executive in NASCAR.
Siegel held dual titles at Sony BMG, serving as both Senior Vice-President of Zomba Label Group and President of Zomba Gospel.[8]
Siegel has been criticized for his setting an unusually high salary for himself, creating deals through USATF that financially benefit him and his associates, and having little consideration for athletes.
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