Mavi Jeans

Mavi Jeans
Company typePublic
BİST: MAVI
IndustryTextile
Founded1991; 33 years ago (1991)
FounderSait Akarlılar
HeadquartersIstanbul, Turkey
Number of locations
New York City, Vancouver, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg and Moscow
Area served
Worldwide
Key people
Sait Akarlılar, Founder
Cüneyt Yavuz, CEO
ProductsDenim
Accessories
Jeans
RevenueIncreaseUS$900 million (2023)
IncreaseUS$118 million (2023)
IncreaseUS$93 million (2023)
Total assetsIncreaseUS$578 million (2023)
Total equityIncreaseUS$277 million (2023)
Number of employees
6,201 (2023)
Websitewww.mavi.com

Mavi is a Turkish brand of denim and jeans founded in 1991 in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia.[1]

Mavi is a Turkish word meaning "blue".

Retail locations

Mavi Jeans, Mall of Berlin

Mavi has flagship stores in New York City, Vancouver, Istanbul, Berlin, Frankfurt, Düsseldorf, Hamburg and Moscow.[1]

Marketing

Celebrities who wear Mavi include Kate Winslet and Chelsea Clinton.[2] In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign,[3] and sales increased 50%.[4]

Production

The major factory of company is located in Çerkezköy, Tekirdağ Province.

References

  1. ^ a b Corporate, Mavi USA, archived from the original on 2014-05-21, retrieved 21 May 2014
  2. ^ "Three Economic Lessons Imported From Turkey". Time. 9 February 2012.
  3. ^ Adriana Lima comes to act in commercial, Hürriyet Daily News, 6 March 2013
  4. ^ Adriana Lima: Supermodel of the Year with a Golden Heart, Women Fitness, 30 September 2013