This is us knowing exactly who we are and embracing ourselves fully for the first time as a band, and we've done our best to make album [three] as perfect as possible... like a freshly-mowed yard.
—LANY on social media discussing the album's title[8]
After the release of their first two albums, LANY and Malibu Nights, the band took part in two collaborations: one with Julia Michaels on the song "Okay"[9] and another with Lauv on the song "Mean It".[10] Both collaborations became the band's first ever charted releases. They also covered the song "Sign of the Times" by Harry Styles in an earlier live session for Spotify.[11]
During that time, they had grown good working partnerships with Mike Crossey and Sasha Sloan who co-wrote most of the material for the album, as well as a few on Malibu Nights. Paul Klein stated in an interview with Front Row Live, "I've only co-written a couple time before, but nothing like what I had done recently. And I did learn really quick and who I gelled with the most and what really seemed to work, what made me most comfortable. I know it sounds kinda silly, but I found writing with female songwriters a lot more comforting and made me feel way more safe. It reminded me of when you're a little kid and something goes wrong. Like who would you run to first: your mom." He also expressed how the more they talked before they started writing, the better the songs turned out. Jake Goss also added compliments about Crossey, stating "Before, it was so much fun. And this time around with Mike, he had a big studio. So we were able to test out what he had in his studio. It was fun messing around with layers and finding a perfect balance."[12]
Singles
On May 13, LANY released the album's lead single, "Good Guys".[13] On July 1, their second single "If This Is the Last Time" was released. The album's third single, "You!", was released on August 13, 2020.[14] The fourth single, "Cowboy in LA", was released on September 16, 2020.[4]