The Magnificent Mile Lights Festival is an annual event celebrated in Chicago on the Saturday before Thanksgiving. An estimated one million lights on 200 trees[1] brighten the city's Michigan Avenue, also known as the Magnificent Mile. The festival is hosted by The Magnificent Mile Association, formerly the Greater North Michigan Avenue Association, [2] and is the third largest parade in the country, according to the chair of the festival.[3]
History
The festival of lights traces its early beginnings in 1949 when members from The Greater North Michigan Avenue Association put up a 50-foot tall Christmas tree in Water Tower Park,[4] which was adorned with 1,500 lights and topped by a six-foot high star. Ten years later, the Saks Fifth Avenue store installed Italian white lights on the branches of the elm trees in front of the store in place of their traditional holiday decorations. Eventually, neighboring stores followed suit with their own lighting decorations, and the trend soon became a popular holiday tradition in the city of Chicago. Well-known shops such as Tiffany, Burberry, Gucci, Armani, and other luxury stores along Michigan Avenue have joined the annual festivities.[5] In 1992, Walt Disney, the company, officially became part of the Lights Festival, turning the event into a major tourist attraction.[6] While other celebrities like Betty Grable have hosted the events, Disney's Mickey Mouse has acted as master of ceremonies in recent years.
In 2011, the citizens of Chicago celebrated the 20th anniversary of the Magnificent Mile Lights Festival. Celebrations included performances by multi-Grammy award winner Mary Mary, American Idol finalists Haley Reinhart and Casey Abrams, and teen actress and singer China Anne McClain, as well as various Disney Junior and Radio Disney artists such as Jake and the Never Land Pirate Band, N.B.T. artist Shealeigh from Chicago, and Disney Music Group artist Nathan Pacheco.[11] The anniversary, which was watched by one million spectators, was also highlighted by a visit from Santa and Mrs. Claus and a Christmas display in Chicago's Christkindlmarket.[12]
In 2016, The Magnificent Mile Lights Festival celebrated its 25th anniversary.
A fireworks display caps off the Magnificent Mile Lights Festival, which also signals the start of the holiday shopping season on Michigan Avenue.[13]