Luxgen

Luxgen Motor Co., Ltd.
Native name
納智捷汽車股份有限公司
Company typePrivate
IndustryAutomotive
Founded2009; 15 years ago (2009)
FounderKenneth Yen
HeadquartersMiaoli County, Taiwan
Area served
Worldwide
Key people
K.C. Hu and Jack Wu (General Manager)
ProductsCars
Total assets$9.8 billion New Taiwan dollars
ParentYulon Motor
Websitewww.luxgen-motor.com.tw

Luxgen Motor Co., Ltd. is a northern Taiwanese automotive manufacturer headquartered in Miaoli County, Taiwan, and a wholly owned subsidiary of Yulon Motor.

Luxgen was founded in 2009, and the company's motto is "Think Ahead." From 2010 to 2020, Luxgen vehicles were manufactured and marketed in China by Dongfeng Yulon. Currently, Luxgen products are primarily manufactured and marketed in Taiwan.

History

Prior logo, used from 2009 to 2022

Luxgen made its first overseas sale in Oman in 2010, as part of a plan to focus on the Middle East, Latin America, Central America and South America, Russia, China and Southeast Asia car markets.[1] Further sales were made in the Dominican Republic.[2]

In 2011, Luxgen topped the J.D. Power Customer Service Index (CSI) in Taiwan among locally produced car brands.[3] Luxgen repeated as the highest-scoring marque among Mass Market Brands in the J.D. Power 2018 Taiwan CSI Study.[4]

Luxgen entered the Russian market in 2013[5] followed by the Iranian market in 2017.[6]

In 2020, Luxgen announced that the manufacturer would exit from China market due to low sales.[7]

Products

Current products

U6

The Luxgen U6 compact crossover debuted in 2013, using the same platform and 1.8 and 2.0 L VVT turbo engines as the S5.[8] The U6 GT and U6 GT225 models are equipped with the smaller and larger engine, respectively. The U6 was facelifted in 2017, adding a 1.6 L engine from PSA Group.[9][10]

URX

The Luxgen URX debuted in 2019. The URX is a midsize crossover based on the U6's platform.[11] It could be the first Luxgen vehicle exported to Europe.[12]

n7

The Luxgen n7 debuted in 2023. The n7 is a battery-electric SUV for which preorders opened in September 2022.[13]

Discontinued products

M7

Luxgen's first production model was the Luxgen7 MPV minivan.[14] It was officially shown to the public for the first time on August 19, 2009,[15] and went on sale in Taiwan on September 19, 2009. The vehicle was based on the Renault Espace III.[16][17] In Taiwan, by March 2010, more Luxgen7 MPVs had sold than the entire Hyundai lineup.[18]

In December 2009, luxury CEO (built-to-order)[19] and electric EV+ models were unveiled publicly at the Dubai Motor Show;[20] the EV+ was developed in collaboration with AC Propulsion.[21] When the styling was updated in 2014, the MPV was renamed to Luxgen M7.

Luxgen M7 was discontinued in 2021.

U7

The Luxgen U7 is Luxgen's second product. It was unveiled as the Luxgen7 SUV at the Dubai Motor Show in December 2009[20] and released on June 4, 2010.[22] The name was changed to U7 during the facelift. Both the M7 and U7 are powered by a 2.2 L turbocharged 4-cylinder petrol engine developed in collaboration with Le Moteur Moderne, using turbos manufactured by Garrett, and meeting Euro4 emissions standards.[23]

Luxgen U7 was discontinued in 2020.

S5

Originally launched as the Luxgen5 Sedan, the compact sedan was unveiled in November 2011 at the Taipei Auto Show[24] and then officially launched in the second quarter of 2012, followed by a China release in July 2013.[25] It was the first wholly self-developed Taiwanese car.[citation needed] The Neora EV concept, shown at Auto Shanghai in April 2011,[26][27] was adapted for production as the Luxgen5, equipped with conventional 1.8 L and 2.0 L turbocharged petrol engines with variable valve timing.[28] After a design refresh in 2015, the sedan was renamed to Luxgen S5.[29]

Luxgen S5 was discontinued in 2020.

V7

Luxgen V7 Taxi rear view

The Luxgen V7 is basically a wheelchair accessible version of the M7 which has a lower extended tailgate and extended roof. The V7 was later revealed in production version during the 2016 Taipei Auto Show.

Luxgen V7 was discontinued in 2021.

S3

Luxgen S3 is a sub-compact sedan which was released in 2016.

Luxgen S3 was discontinued in 2020.

U5

The Luxgen U5 debuted in Q3, 2017. The U5 is a subcompact crossover based on the S3's platform.[30]

Luxgen U5 was discontinued in 2020.

MBU

The Luxgen MBU debuted in 2019. The MBU is a concept performance crossover on a new platform that is intended for future vehicles.[31][32]

See also

References

  1. ^ "Taiwanese car brand Luxgen to go international". Gasgoo.
  2. ^ "Luxgen looks to Middle East, Russia - Taipei Times". www.taipeitimes.com. December 25, 2010.
  3. ^ "Luxgen tops the J.D. Power Customer Service Index (CSI) Study Amongst The Local-Produced Auto Brands In Taiwan". The Auto Channel. February 2018.
  4. ^ "Luxgen Ranks Highest among Mass Market Brands; Lexus Ranks Highest among Luxury Brands". www.jdpower.com. Retrieved 2018-09-25.
  5. ^ "Taiwan Auto Maker Luxgen Shines at Moscow Show". www.taiwantrade.com. Retrieved 2013-09-06.
  6. ^ "taiwans-luxgen-motor-co-to-enter-iran". www.financialtribune.com. 15 July 2017. Retrieved 2017-07-16.
  7. ^ "Taiwanese car brand Luxgen to leave China". Taiwan News. 17 June 2020. Retrieved 2020-12-21.
  8. ^ Mihalascu, Dan (November 18, 2013). "All-New Luxgen U6 Turbo Crossover Debuts in Taiwan [w/Videos]". CarScoops. Retrieved 13 February 2024.
  9. ^ Ning, W.E. (December 14, 2016). "Spy Shots: Facelift And PSA Engines For The Luxgen U6 In China". Car News China. Retrieved 13 February 2024.
  10. ^ 邱志翔 (April 21, 2017). "2017上海車展:PSA 1.6L渦輪動力加身!納智捷優6改款上市" [2017 Shanghai Auto show: PSA 1.6L engine added! Luxgen U6 facelift launched]. Car Stuff (in Chinese). Retrieved 13 February 2024.
  11. ^ "Luxgen unveils new URX sports utility vehicle - Taipei Times". www.taipeitimes.com. Dec 17, 2019.
  12. ^ "La marque taiwanaise Luxgen pourrait très bientôt arriver en France". Challenges.
  13. ^ "Luxgen unveils N7 EV pricing and delivery schedule". Taipei Times. October 14, 2023. Retrieved 12 February 2024.
  14. ^ "Yulon Group Launches World's First Smart Vehicle Incorporating Taiwan's IT Technology under the Indigenous LUXGEN Brand". The Auto Channel. 2009-08-20. Archived from the original on 2009-09-01.
  15. ^ Patrascu, Daniel (21 August 2009). "Luxgen7 MPV with Think+, Yulon's Path to Glory". Auto Evolution. Retrieved 13 February 2024.
  16. ^ Miles, Andrew (19 July 2022). "Luxury and Genius". Driven To Write. Retrieved 13 February 2024.
  17. ^ "Yulon introduces Luxgen MPV in Taiwan" (Press release). The Auto Channel. February 23, 2009. Retrieved 13 February 2024.
  18. ^ Dumitrache, Alina (24 March 2010). "Luxgen7, the Taiwanese MPV That Could..." Auto Evolution. Retrieved 13 February 2024.
  19. ^ Dumitrache, Alina (22 October 2010). "Luxgen7 CEO, the Business Jet on Wheels". Auto Evolution. Retrieved 13 February 2024.
  20. ^ a b "Luxgen unveils new SUV and world's first electric 7-Passenger MPV at Dubai Motor Show" (Press release). The Auto Channel. December 18, 2009. Retrieved 13 February 2024.
  21. ^ "California's AC Propulsion to co-develop new EV with Taiwan, Might Sell in U.S." www.motortrend.com. 2008-10-13.
  22. ^ "Luxgen 7 SUV Unveiled". Autoevolution. 2010-06-05.
  23. ^ "Luxgen 2.2 L MEFI Turbo Engine: Light Weight And Efficient" (Press release). The Auto Channel. May 13, 2010. Retrieved 13 February 2024.
  24. ^ Ramsey, Jonathon (December 8, 2011). "Taiwan's Luxgen reveals new sedan [w/videos]". Autoblog. Retrieved 13 February 2024.
  25. ^ Wang, Joey (July 25, 2013). "Luxgen 5 Sedan hits the China car market". Car News China. Retrieved 13 February 2024.
  26. ^ "Luxgen shows Neora EV concept". Autoblog. 2011-04-27.
  27. ^ "Taiwan's Luxgen Shows Off Neora EV Concept Sedan in Shanghai". CarScoops. April 26, 2011. Retrieved 13 February 2024.
  28. ^ "Taiwan's Luxgen Launches its First Sedan Model, the Luxgen5 [Videos and Gallery]". CarScoops. December 7, 2011. Retrieved 13 February 2024.
  29. ^ Wang, Joey (February 10, 2015). "Spy Shots: facelifted Luxgen S5 sedan is Ready for the Chinese auto market". Car News China. Retrieved 13 February 2024.
  30. ^ "Luxgen offers first subcompact crossover SUV - Taipei Times". www.taipeitimes.com. Sep 21, 2017.
  31. ^ Strong, Matthew (December 28, 2019). "Taiwan's Luxgen not planning to launch fully electric cars in 2020". Taiwan News. Retrieved 12 February 2024.
  32. ^ 張旭 (April 15, 2020). "Luxgen MBU最快2021年中上市、Zinger貨卡下半年現身!中華與裕隆法說會透露產品規劃" [Luxgen MBU will be available as soon as mid-2021, and Zinger cargo vehicles will appear in the second half of the year! Chung Hwa and Yulon press conferences reveal product plans]. u-car (in Chinese). Retrieved 12 February 2024.

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