In November 2023, Huawei announced the establishment of automotive alliance HIMA and the Luxeed S7 that jointly developed with a Chinese automotive manufacturer Chery. Luxeed cars went on sale in selected Chinese Huawei showrooms, along with other HIMA brands.[2]
In June 2024, Luxeed launched its second model, the mid-size coupe SUV R7.[3] In the same month, Huawei announced to transfer the trademark of Luxeed in Chinese language "智界" to Chery.[4]