According to bassist Jay Bentley[citation needed], the lyrics argue that the media is sensationalistic. The music video features men with television cameras replacing their heads firing flame into the animated landscape of Los Angeles. Although the song was written at a time when there was a major wildfire nearby, the late 2003 Cedar Fire, Bentley makes clear that the song was using the fire as a metaphor.
Music video
The music video is shot in cut-out animation and depicts a man in shorts and a track singlet with a Crossbuster (Bad Religion's logo which features a black cross with a red prohibition sign over it) on it running through a burning, apocalyptic Los Angeles. People with TV news cameras as heads are also shown shooting fire out of their "mouths" (represented by the camera lenses). Frontman Greg Graffin plays a psychotic newsreporter who reads messages like "Panic & Fear Widespread; Retail Up 25%", "Four Horsemen Back In Saddle" and "You are not being brainwashed". Right before the guitar solo, the man shown running through the city burns when the flames catch up to him and the video transitions to the band playing the song among all the chaos in the city, before they burn too. At the end of the video, the entire city goes up in flames moments after Graffin does.
