O'Brien was born in Castlerea, County Roscommon.[8] O'Brien qualified as a pharmacist.[9] She worked in pharmacy regulation and policy development in both Ireland and the European Union.[8]
She moved out of Pharmacy regulation into the private sector in 2012, having noticed a gap in the market for inter-pharmacy interaction.[3][1][14]
Pharmapod
O'Brien developed the business case for Pharmapod in the 12-week-long LaunchPad entrepreneur hub at the National Digital Research Centre (NDRC) in Dublin in early 2012.[15] O'Brien founded Pharmapod in November 2012, as an online tool which assists pharmaceutical dispensaries (including doctors)[11] to keep track of and report anomalies, which can cause fatalities.[3][6] By 2014, Pharmapod was operating in Ireland, the UK (in a deal with the NHS)[6] and Kenya (a focus was put on the developing world, where the product was considered very useful, especially with a view to capturing trends in counterfeit medicines),[16] with an employee base of 10 people.[16][8] Seeking up to €5 million in December 2014,[17] by the end of 2017, Pharmapod had raised over €1.8 million in capital, with both institutional and angel investors.[2]
Awards and prizes
€5,000 prize fund at the Tech Entrepreneurs workshop in Dublin as part of the European Digital Agenda Assembly, June 2013[3]