LeadGenius is a privately held software as a service, marketing automation, and demand generation startup located in Berkeley, California.[1] The company uses a combination of artificial intelligence and human computation to identify and communicate with targeted sales leads.[2] The company's crawlers comb through websites, business directories, government filings, and credit data to train a machine learning system for business-to-business sales.[3]
LeadGenius is the first crowdsourcing company to set a minimum wage for its workers tied to the cost of living in the country they are working in.[4][5][6]
The company launched in Y Combinator’s Summer 2011 class under the name MobileWorks.[7] It has since raised $6 million in venture funding from investors such as Sierra Ventures, Andreessen Horowitz, Alexis Ohanian, Mitch Kapor, Dave McClure, and Sam Altman.[8][9]
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