Latifa Akherbach started her career in 1981 as a journalist in the daily "Al Maghrib" and "La Vie Eco" magazine. Sometime in the late 1990s she taught at the "Higher Institute of Journalism of Rabat" (French: Institut Supérieur de Journalisme de Rabat) and in 2003, she was appointed by King Mohammed VI as the head the "Higher Institute of Information and Communication" (French: l'Institut Supérieur de l'Information et de la CommunicationISIC), then in 2007 as co-CEO of the SNRT (société nationale de radio-diffusion), heading the Moroccan state radio.[3]
Akherbach co-authored two books in French about women rights; "Women and Media" (Femmes et médias) and "Women and Politics" (Femmes et politique).[2]