In the late 1990s, Acord began to transition to commercial directing and in 1998, together with his business partner Jackie Kelman Bisbee, he founded the commercial production company Park Pictures. He received 35 Cannes Lions for his work with clients such as Nike, Apple, HP, Volkswagen, P&G, Subaru. He was nominated for Best Commercial Director by the DGA in 2003, 2011, 2012, and 2017. In 2011, his Super Bowl spot for Volkswagen, "The Force", was named the best ad of 2011 by AdWeek, Creativity, and YouTube and consistently ranks on lists of the greatest Super Bowl commercials of all time. His Apple film "Misunderstood" won the 2014 Emmy Award for Outstanding Commercial. In 2019, he won his second Emmy award for the Nike commercial "Dream Crazy," starring Colin Kaepernick.