Lambda (olive oil)

Lambda
Product typeOlive Oil
OwnerSpeiron (Athens, Greece)
Introduced2007
Websitewww.speironcompany.com

Lambda (stylized λ /lambda/) is a Greek luxury olive oil brand, produced by Speiron company, founded in 2007 by Greek entrepreneur Giorgos Kolliopoulos. It is branded as the first luxury olive oil in the world.[1][2] Its brand name originates from the Greek word λάδι (ladi) which means oil in Greek.

Description

Wallpaper magazine mentions the product's stylized packaging.[3][4] The product is marketed to affluent consumers through exclusive distribution channels and word of mouth.[5] It is available in several countries as well as sold online. In 2011, the company signed a direct vendor agreement with Harrods.[6]

  • Acidity: Below 0.3
  • Packaging: 100 ml. & 500 ml. glass bottle - gift box packaging
  • Specifications: Cold extraction, blend of Koroneiki olive varieties.

In October 2010, the company announced the launch of the Bespoke Lambda, which they call the first personalized olive oil and the most expensive globally.[7]

References

  1. ^ "Γιώργος Κολιόπουλος: Ο entrepreneur που είδε το ελληνικό λάδι ως "υγρό χρυσό"" (Interview). To Vima (in Greek). Lambrakis Press Group. 8 December 2010. Retrieved 12 September 2013.
  2. ^ "Lambda: Marketing an "Ultra-Premium" Olive Oil, The olive Oil Times - May 2010". oliveoiltimes.com. Retrieved 23 December 2020.
  3. ^ λ /lambda/ olive oil, Wallpaper magazine, UK – September 2007 Archived 2010-11-23 at the Wayback Machine
  4. ^ Packaging News magazine, UK (October 2008). "Design :: Packaging News | Fancy oils' slick new direction". packagingnews.co.uk. Retrieved 23 December 2020.
  5. ^ "Gourmet Groceries for more, Time magazine, USA - March 2008". Time. Archived from the original on April 5, 2008. Retrieved 23 December 2020.
  6. ^ "Ποιο ελληνικό λάδι πουλιέται στο Harrods" (Journal Post) (in Greek). August 2011. Retrieved 16 September 2013.
  7. ^ "λ /lambda/ Ultra Premium Extra Virgin Olive Oil (500 ml) Bespoke White Gold Plated Edition". gourmetgroceries.com. Retrieved 23 December 2020.