LUTA Sportswear

LUTA Sportswear
IndustrySports clothing and accessories
Founded2011
FounderLuke Dowdney
Headquarters
Rio de Janeiro
,
Brazil

LUTA Sportswear is a sports clothing company, which gives half of its profits to a charity called Fight For Peace. It was created in 2011 by Fight For Peace founder Luke Dowdney to provide financial sustainability for his charity.[1] It has offices in Rio de Janeiro, London and New York.

LUTA was developed when Dowdney noticed that T-shirts produced for Fight For Peace's students were in such high demand, they were even being stolen from washing lines.[2][3] The brand, Fightwear, was designed to reflect life in the favelas where Fight For Peace works, using graffiti-inspired fonts and bright colours.[3] It was developed in consultation with the Central St Martins College of Art and Design.[4]

Supporters of LUTA Sportswear and Fight for Peace include Olympic heavyweight gold medalist Anthony Joshua[2] and British actor Idris Elba.

References

  1. ^ Strauss, Karsten. "Fighting for Peace (and Profit)". Forbes. Retrieved 2 December 2013.
  2. ^ a b Green, Toby. "Growth Capital: Sportswear which supports a cause worth fighting for". London Evening Standard. Retrieved 2 December 2013.
  3. ^ a b Thompson, Ellen. "LUTA's Fight For Change". Milk Made. Retrieved 2 December 2013.
  4. ^ Dowdney, Luke. "'We've lost a lot of kids to gun violence'". the Guardian. Retrieved 2 December 2013.