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*L'effet caribou*
L'effet caribou
Created by	Jonas Schneiter
Presented by	Louis-Maxime Renaud ; Jonas Schneiter
Country of origin	Switzerland
No. of episodes	13
Production
Running time	about 10 minutes
Original release
Network	La Télé ; Léman Bleu ; 20minutes.ch
Release	September 30, 2012

L'effet caribou is a humorous television series broadcasting on three private Swiss TV channels: La Télé, Léman Bleu and 20minutes.ch

The Premise

L'effet caribou, which borrows its format from the Canadian TV series surprise sur prise, premièred in 2012 on three private Swiss TV channels. Each episode consists of an interview of a Swiss celebrity conducted by a bogus journalist – played by the Canadian actor Louis-Maxime Renaud – who masquerades as a genuine interviewer working on behalf of a well-known Canadian TV station. The interviewee is under the impression, initially at least, that the situation is genuine. However, in order to provoke a reaction in front of the camera, the interviewer behaves in unexpected and unconventional ways, deliberately playing on the guest's particular character and/or behavioural traits to provoke a reaction.

Presenter

The role of the interviewer in L’effet caribou is played by the Canadian actor Louis-Maxime Renaud,^[1] who was born in Saint-Raymond in Quebec. When conducting his bogus interviews he employs the pseudonym Marc Michaud. His guests are initially under the impression they are being interviewed by a genuine reporter working for a major Canadian television channel.

Filming location

The interviews are conducted and filmed in a room in the Château d'Ouchy in Lausanne, Switzerland.

Programme format

During the interviews, Renaud (as Marc Michaud) adopts various psychological strategies with his guests, his aim being to deliberately disconcert them with his unconventional behaviour: he improvises unexpected changes in attitude and reacts in unpredictable ways, for example.^[2]^[3]

A standard feature of the programme sees the interviewee presented with a special drink which is supposedly maple syrup based but actually contains a mixture of ingredients – different for each guest – such as salad dressing, ketchup, garlic, soy sauce and other edible but incompatible foodstuffs.^[1]

At the end of the show, the guest celebrity is informed that all has been a hoax. The proceedings are then rounded off amicably, with Jonas Schneiter, the show's producer, conducting a short interview with the guest, during which he/she is given the opportunity to describe the experience of participating in such an unexpected and unpredictable interview and their emotional responses to it.^[2]

Interviewees

Bastian Baker,^[4]^[5]^[6] singer — October 14, 2012
Henri Dès,^[7] singer — November 25, 29 & 30, 2012
Laurent Deshusses,^[8] comedian, actor — November 9, 2012
Lolita Morena,^[9] TV host, former Miss Switzerland — November 16, 2012
Thierry Barrigue,^[10] humorist, cartoonist and editor of Vigousse — October 21, 2012
Christian Constantin,^[11]^[12]^[13] president of FC Sion in the canton of Valais, Switzerland — September 30, 2012

Esther Mamarbachi,^[14] journalist, TV host, presenter and co-producer of a weekly television talk show entitled Infrarouge — October 7, 2012
Peter Rothenbühler,^[15] journalist, editor of the magazines Blick für die Frau, SonntagsBlick, Schweizer Illustrierte and Le Matin, former program director of Tele 24, member of the Board of Edipresse — October 28, 2012
Marc Bonnant,^[16]^[17] lawyer, former president of the Bar, recipient of the Prix du rayonnement de la langue française^[18] in June 2007 as well as being awarded a croix de chevalier of the National Order of the Legion of Honour^[18] by former French president Jacques Chirac in June 2003 and officier de l’ordre national de la Légion d’honneur^[19] by Nicolas Sarkozy in May 2011 — November 22, 2012

Marc Bonnant

A session occurred with Marc Bonnant, a famous Swiss lawyer who is renowned for his exceptional oratory, his aristocratic distinction, his refined politeness and his scrupulous respect of traditions and good manners. During the interview, Marc Michaud does not hesitate to introduce ostentatiously his fingers in his nostrils in front of the lawyer. Then, he interrupts the conversation and pretends that there is a persisting and horrendous smell all around. He argues that someone has impudently... farted; then he asks the lawyer if he is the author of the alleged... flatulence. The lawyer remains imperturbable and tells him: I have none physiology; therefore, I am a pure spirit.^{[French 1]}^[16]^[17]

Bastian Baker

In front of Bastian Baker, Marc Michaud plays the role of someone who is upset and offended. He pretends that Bastian Baker has deliberately tried to humiliate him and that he wants to discredit him by the way he would have shown his professional and superior vocal art if one compares it to the amateur’s voice of Marc Michaud who had kindly started to hum one famous song from Bastian Baker’s repertoire in order to honor him. Then, Marc Michaud pushes the cap one notch above when he declares to be madly in love with Bastian Baker who answers him that he cannot share his feelings. As a reaction, Marc Michaud expresses his utter despair for not being loved as much as he loves him, then he starts to cry in front of his guest who is more and more embarrassed.^[5]^[6]

Strategy

Of course, all the aforesaid scenes are fictitious. Neither Marc Bonnant neither Bastian Baker nor any other guest is aware at any moment of the hidden reality, given that each of them is intimately convinced that he/she is mainly supposed to grant an interview to an important private Canadian television channel. This makes the situation even more equivocal. All those individual and appropriate strategies are meant to “test” the permeability, the patience, the endurance and the power of self-control of each interlocutor when one of them is led to face such an embarrassing, unexpected and almost surrealistic situation.^[1]

Sources

References

^ ^a ^b ^c Hurschler, Catherine (October 25, 2012). Louis-Maxime Renaud: " Je mets ma conscience en off ". « L’effet caribou » (in French). Lausanne: Tamedia Publications romandes SA. Retrieved December 1, 2012. {{cite book}}: |newspaper= ignored (help) Il a surpris plus d’une star romande avec ses interviews piégées. Portrait d’un Québécois plus doux qu’il n’aimerait le faire croire.
^ ^a ^b Parent, Gilles (October 30, 2012). "Louis-Maxime Renaud, animateur de l'émission " l'effet caribou " diffusée en Suisse, sur son émission" (audio). FM93 (in French). Montreal: Diffusion. Cogeco. Retrieved November 20, 2012. Duration: 21:23 min.
^ Bergeron, Mélanie (November 18, 2012). "Des vedettes suisses piégées". le Journal de Montréal (in French). Montréal. Retrieved November 18, 2012. Un journaliste québécois se fait passer pour un grand reporter canadien et piège des personnalités romandes.
^ "Apprécié, Bastian Baker fait rire les chroniqueurs parisiens". Le Matin (in French). Lausanne: Tamedia Publications romandes SA. October 20, 2012. Pris au piège d’une caméra cachée, Bastian Baker séduit les chroniqueurs d’une émission de télévision française.
^ ^a ^b "Bastian Baker piégé : l'intégrale" (video). 20 minutes online (in French). October 12, 2012. Retrieved November 18, 2012. Le faux journaliste canadien a décidé de complimenter le jeune chanteur vaudois... et même de le draguer !
^ ^a ^b Parent, Gilles (October 30, 2012). "Louis-Maxime Renaud, animateur de l'émission " l'effet caribou " diffusée en Suisse, sur son émission" (audio) (in French). Montréal: Cogeco Diffusion. FM93. Retrieved November 18, 2012. Duration: 21:23. La séquence évoquant l’embarras manifeste de Bastian Baker intervient aux alentours du minutage 20:28.
^ "Henri Dès tombe dans les bras du journaliste" (video). 20 minutes online (in French). November 23, 2012. Retrieved November 27, 2012. Le faux intervieweur canadien a décidé de s’attaquer à l’un des chanteurs les plus connus de Suisse romande : Henri Dès.
^ "Laurent Deshusses pris au piège : l'intégrale" (video). 20 minutes online (in French). Zurich, Switzerland. 20 Minuten AG. November 16, 2012. Retrieved November 21, 2012. L’humoriste romand s’est aussi fait avoir par le faux journaliste canadien.
^ "Lolita Morena en flagrant délit de drague ?" (video). 20 minutes online (in French). Zurich: 20 Minuten AG. November 9, 2012. Retrieved November 18, 2012. L’animatrice de TV romande Lolita Morena est la nouvelle victime du faux journaliste canadien. Mais c’est la première à faire preuve d’honnêteté face breuvage ingéré.
^ Le seul animal que j'aime, c'est ma femme !. Hoax (in French) (20 Minuten AG ed.). Zurich, Switzerland: 20 minutes online. Après Christian Constantin, Esther Mamarbachi et Bastian Baker, le faux journaliste québécois Louis-Maxime Renaud a piégé l’un des cofondateurs du satirique « Vigousse », Thierry Barrigue... qui décide d’abréger l’entrevue.
^ Smith, John (October 7, 2012). "Christian Constantin piégé par " l'effet caribou "". Carton Rouge (in French). Lausanne, Switzerland. cartonrouge.ch. Retrieved November 21, 2012. Le président du FC Sion, Christian Constantin, est récemment tombé dans les filets d’une nouvelle émission de canulars. Ce programme télévisuel diffusé sur La Télé, sur les ondes de Léman Bleu ainsi que sur le 20 minutes.ch se nomme « l’effet caribou ». Le concept est simple mais diablement efficace : un soi-disant journaliste (Louis-Maxime Renaud), qui travaille pour une grande chaîne canadienne, invite des personnalités suisses romandes pour un entretien télévisuel. Celui-ci est réalisé dans le cadre d’un important reportage québécois.
^ ALPH (October 9, 2012). Christian Constantin piégé par un journaliste québécois (video) (in French). Le Nouvelliste. Retrieved November 21, 2012. Le président du FC Sion Christian Constantin s’est fait piéger par un journaliste québécois dans « l’effet caribou », la nouvelle émission de canulars diffusée sur des chaînes privées romandes.
^ Thierry, Fischer (October 6, 2012). "Sur le net". Médialogue (in French). Geneva, Switzerland. Radio télévision suisse. Retrieved November 21, 2012. Christian Constantin piégé.
^ Esther Mamarbachi se fait piéger par un étrange caribou (in French). Fribourg: La Liberté. October 9, 2012. La Fribourgeoise Esther Mamarbachi s’est fait piéger, à son tour, par « l’effet caribou », la nouvelle émission humoristique romande. Après Christian Constantin, la journaliste de la RTS est la deuxième personnalité locale à s’être fait avoir.
^ 20 Minuten AG (October 20, 2012). Peter Rothenbühler n'aime pas le sirop d'érable (in French). Zurich: 20 minutes online. Retrieved November 21, 2012.{{cite book}}: CS1 maint: numeric names: authors list (link) Après Thierry Barrigue, le caribou s’attaque à une autre personnalité des médias suisses : Peter Rothenbühler, journaliste et directeur éditorial adjoint de Tamedia.
^ ^a ^b Manon, Roquette (November 18, 2012). "Maître Bonnant piégé par " l'effet caribou "" (video). 24 heures (in French). Lausanne: Tamedia Publications romandes. Retrieved November 18, 2012. Le célèbre avocat genevois Marc Bonnant sait-il aussi bien maîtriser ses nerfs que ses mots ? C’est ce qu’a cherché à savoir l’émission « l’effet caribou ».
^ ^a ^b Duby, Valérie (November 22, 2012). "Marc Bonnant crée le buzz" (video). Le Matin. « l’effet caribou » (in French). Lausanne, Switzerland: Tamedia Publications romandes. Retrieved November 23, 2012. Piégé dans l’émission « l’effet caribou », le célèbre avocat M^e Marc Bonnant reconnaît que, jusqu’au bout, il n’y a vu que du feu.
^ ^a ^b "Marc Bonnant, magicien du verbe". La soupe (in French). Geneva, Switzerland: RTS Radio télévision suisse, succursale de la Société suisse de radiodiffusion et télévision SRG SSR. October 24, 2010. Archived from the original on September 22, 2016. Retrieved November 25, 2012.
^ Habel, Robert (May 25, 2011). "M^e Marc Bonnant, le favori de ses dames". L’Illustré (in French). Lausanne, Switzerland: Ringier. Retrieved November 25, 2012. Article portraits n°60/100, rencontre : Il vient d’être fait officier de la Légion d’honneur pour sa contribution au rayonnement de la langue française. Portrait-vérité du célèbre avocat genevois, chez lui, par son épouse et ses filles.