Kingsway (cigarette)

Kingsway
Product typeCigarette
OwnerBritish American Tobacco
Produced byAmerican Express of London/Ardath Tobacco Company
IntroducedJanuary 1959; 66 years ago (1959-01)
MarketsSee Markets
Tagline"Smoke the BIG way... the Modern way."
Carcinogenicity: IARC group 1

Kingsway is a cigarette brand that gained ground January of 1959, and is currently owned by conglomerate British American Tobacco, and manufactured by its subsidiary American Express of London/Ardath Tobacco Company. In Ireland, the brand was manufactured by W.D. & H.O. Wills,[1][2] and in Malaysia, the brand is manufactured by Rothmans International.[3]

History

Pack of Kingsway cigarettes

Kingsway was launched in January 1959,[4] and several advertising campaigns were launched in the 1960s for the brand to gain more popularity, like for example in Ireland.[5][6]

Kingsway was a popular cigarette brand in the 1960s and 1970s, but eventually lost appeal and disappeared from the European market after the 1980s.[7] In Asia, and especially in Malaysia, the brand is still popular and sold today. Their slogan was "Smoke the BIG way... the Modern way."[8]

Various cigarette lighters, tin boxes and ashtrays of Kingsway were also sold.[9][10][7]

Markets

The brand was or still is sold in the United Kingdom, Ireland, West Germany and Malaysia.[11][12]

See also

References

  1. ^ "1950s Kingsway cigarette advert". Flickr.com. 15 December 2008. Retrieved 4 January 2018.
  2. ^ "Vintage Kingsway Cigarettes Sealed Pack Box U.K. - #39757252". Worthpoint. Retrieved 4 January 2018.
  3. ^ "BrandKingsway - Cigarettes Pedia". Cigarettespedia.com. Retrieved 4 January 2018.
  4. ^ Alford, B. W. E. (5 November 2013). W.D. & H.O. Wills and the development of the UK tobacco Industry: 1786-1965. Routledge. ISBN 9781136584268. Retrieved 4 January 2018 – via Google Books.
  5. ^ "10 Irish Cigarette Adverts from the 1960s". Brandnewretro.ie. 1 December 2013. Retrieved 4 January 2018.
  6. ^ "Kingsway Cigarette Advertising Sign For Sale in Blanchardstown, Dublin from RTT". Adverts.ie. Retrieved 4 January 2018.
  7. ^ a b "Grote weinig reclame asbak voor de grootte van de koning van de Kingsway getipt sigaretten - groot Retro Item!". Etsy. Retrieved 4 January 2018.
  8. ^ "Genuine Cigarette packet 2s Wills Kingsway King Size Flyer Sample Tobacco c60s - eBay". eBay. Retrieved 4 January 2018.
  9. ^ "Vintage Kingsway Cigarette Lighter - Works - Collect Restore Display Parts". eBay. Retrieved 4 January 2018.
  10. ^ "1970s Gold Metal Kingsway Cigarette Case & Lighter Vintage Cigarette Lighter Vintage Pocket Lighter Vintage Smoking Vintage Tobacciana". Nl.pinterest.com. Retrieved 4 January 2018.
  11. ^ "Kingsway". Zigsam.at. Retrieved 4 January 2018.
  12. ^ "Brands". Cigarety.by. Archived from the original on 5 January 2018. Retrieved 4 January 2018.