Kinder Joy

Kinder Joy
A Kinder Joy egg
Produced byFerrero
IntroducedApril 22, 2001; 23 years ago (2001-04-22)
Related brandsKinder Chocolate
Kinder Surprise
Websitekinder.com/joy

Kinder Joy (formerly known as Kinder Merendero in Italy and Bahrain) is a candy made by Italian confectionery company Ferrero as part of its Kinder brand of products. It has plastic egg-shaped packaging that splits into two; one half contains layers of cocoa and milk cream topped with two wafer balls, and the other half contains a toy and a spoon on top of the wrapper. Kinder Joy was first launched in Italy in 2001 and as of 2018 was sold in 170 countries.[1]

Overview

Kinder Joy is a brand within the Kinder line of chocolate products sold by Ferrero.[2][3] It has a plastic egg-shaped package with a tab to open it into two halves.[2] One sealed half contains layers of cocoa and milk-flavoured creams topped with two cocoa wafer spheres, to be eaten with an included spoon.[4][5] The other half contains a toy.[3][6] As of 2015, Kinder Joy is produced in Poland, India, South Africa, Ecuador, Cameroon,[7] and China.[8] Its main ingredients include sugar, vegetable oils (palm and sunflower), milk and wheat.[9]

History

An old Kinder Joy egg's packaging, sealed halves, interior and toy
A Kinder Joy egg split into halves

Ferrero launched Kinder Joy in Italy in 2001.[5] It has been sold in Spain since 2004,[10] in Germany since May 2006[11] and in China and India since 2007.[5] It was launched in Australia and the United States in 2018.[12][13]

In 2011, Ferrero opened a factory in Baramati, India, to make the eggs, in addition to other products including Tic Tacs.[12] In 2015, the company opened its first factory in China in the Xiaoshan District of Hangzhou, which produced Kinder Joy as its first manufacturing line.[14] As of September 2015 Kinder Joy was one of the highest selling candy products in the Chinese market and had received Nielsen China's Breakthrough Innovation Award.[8]

Kinder Joy became available in Ireland in 2015.[3] Ferrero began to sell the eggs in the United Kingdom the same year in December.[2]

Kinder Joy was launched in the United States in 2018 as a similar product by Kinder, Kinder Surprise, was banned in the U.S. by a federal law. Specifically, the Federal Food, Drug, and Cosmetic Act bans all food products that contain non-nutritive objects embedded within them.[15]

References

  1. ^ "Spreading the Kinder Joy: Ferrero's product is on track for $100M in first-year sales". Food Dive. Archived from the original on 2018-05-29. Retrieved 2022-03-14.
  2. ^ a b c John Wood (13 November 2015). "Product news: Kinder spreads Joy". Forecourt Trader. Archived from the original on 6 March 2021. Retrieved 1 December 2015.
  3. ^ a b c "Bringing joy this spring". Scottish Grocer and Convenience Retailer. 13 November 2015. Archived from the original on 31 January 2018. Retrieved 1 December 2015.
  4. ^ "Ferrero unveils limited edition gifting and treat lines". Convenience Store. 6 November 2015. Archived from the original on 19 October 2020. Retrieved 1 December 2015.
  5. ^ a b c "Ferrero profits jump in 2014 as Kinder eggs sales soars". Jiemian.com. 26 March 2015. Archived from the original on 30 September 2019. Retrieved 1 December 2015.
  6. ^ Simon Gwynn (10 November 2015). "Ferrero expands Kinder range with Kinder Joy". The Grocer. Archived from the original on 30 September 2019. Retrieved 1 December 2015.
  7. ^ "Focus Kinder Surprise and Kinder Joy". Ferrero SpA Corporate Social Responsibility. Ferrero SpA. 31 December 2014. Archived from the original on 11 November 2020. Retrieved 1 December 2015.
  8. ^ a b "Ferrero Group Launches the First Plant in China". Shanghai Morning Post. 26 September 2015. Archived from the original on 4 March 2016. Retrieved 1 December 2015.
  9. ^ "Kinder Joy". Kinder India. Archived from the original on 2022-01-30. Retrieved 2022-04-27.
  10. ^ "Kinder Joy". www.ferrero.es. Archived from the original on 2020-11-29. Retrieved 2021-03-01.
  11. ^ Peter Stiff (20 January 2006). "Ferrero looks for growth in North America". Confectionery News. Archived from the original on 4 September 2017. Retrieved 1 December 2015.
  12. ^ a b Ajita Shashidhar (30 March 2014). "Unwrapped; How Italian Confectionery Giant Ferrero Created a Market for Premium Chocolate in India". Business Today (India). Archived from the original on 12 September 2017. Retrieved 1 December 2015.
  13. ^ Ratna Bhushan; Sagar Malviya (23 April 2013). "How Ferrero India's surprise toy inside Kinder Joy helped it beat Nestle's chocolate division". The Economic Times (India). Archived from the original on 12 May 2016. Retrieved 1 December 2015.
  14. ^ "Italian Chocolate Giant Launches the First China Manufacturing Plant in Hangzhou". Xinhua News Agency. 23 September 2015. Archived from the original on 4 March 2016. Retrieved 1 December 2015.
  15. ^ "Kinder Egg Is Coming to America". Fortune. Archived from the original on 8 March 2018. Retrieved 23 May 2017.
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