Kailash Surendranath (born 24 June 1950); is an Indian advertising filmmaker.[1] Kailashnath Surendranath is an Indian film director, producer, and advertising pioneer, recognized for his contributions to Indian advertising and media.[2]
Over a career spanning several decades,[3] he has directed more than 5000 commercials and numerous national integration films including Mile Sur Mera Tumhara(unity-in-diversity) song in 1986,[4] one of the first films of the trilogy created for Doordarshan’s Lok Seva Sanchaar. The song became the unofficial anthem of India.[5]
In the recent years, he spearheaded the patriotic initiative Har Ghar Tiranga,[6] a campaign developed for the Ministry of Culture that celebrated India’s 75th Independence Day, Azadi ka Amrit Mahotsav. [7]
He is best known for the iconic television advertisements, including the Liril commercial [10] featuring Karen Lunel,[11] the Nirma ad campaigns,[12] the Glucose-D advertisement featuring Amjad Khan and the Campa Cola[13] advertisement featuring Salman khan[14] and Aarti Gupta Surendranath.
Career
After starting at the age of 18, Surendranath [15] has directed around 3,500 commercials in a career spanning 35 years.[16]
His father is the well-known singer-actor Surendra.