PROFILPELAJAR.COM

KWBY
Woodburn, Oregon;
Broadcast area	Portland metropolitan area
Frequency	940 kHz
Branding	La Pantera 940
Programming
Format	Regional Mexican
Ownership
Owner	Bustos Media; (Bustos Media Holdings, LLC);
History
First air date	July 10, 1964; 60 years ago (as KWRC)
Former call signs	KWRC (1964–1988)
Technical information
Licensing authority	FCC
Facility ID	165
Class	D
Power	10,000 watts day; 200 watts night
Transmitter coordinates	45°10′33.4″N 122°51′1.3″W / 45.175944°N 122.850361°W
Translator(s)	93.3 MHz K227DU (Salem)
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	laradioportland.com

KWBY (940 AM) is a commercial radio station broadcasting a Regional Mexican format. It is licensed to Woodburn, Oregon, and serves the Portland metropolitan area. It is owned by Bustos Media, through licensee Bustos Media Holdings, LLC.

By day, KWBY is powered at 10,000 watts, using a non-directional antenna. But to protect other stations on 940 AM from interference, at night it greatly reduces power to 200 watts. Programming is heard around the clock on 250-watt FM translator K227DU at 93.3 MHz in Salem.

History

The station signed on the air on July 10, 1964; 60 years ago (July 10, 1964).^[2] Its original call sign was KWRC. It began as a daytimer station, powered from dawn to dusk at 250 watts but required to go off the air at night. It aired a middle of the road (MOR) format of popular music, news and sports.

In 1988, it changed its call letters to KWBY. It later switched to Regional Mexican music with Spanish-language programming for Oregon's growing Hispanic population.